Leo Burnett Takes The Crown At APMA Awards

Leo Burnett Takes The Crown At APMA Awards

Leo Burnett Melbourne’s #MyFamilyCan campaign for SPC Ardmona has been awarded the coveted Grand Prix in the 2015 APMA Star Awards, presented by The Communications Council’s Australasian Promotional Marketing Association (APMA) at Sydney’s Pavilion in Darling Harbour.

Hayley Warwick
Posted by Hayley Warwick

The campaign – which saw the traditional branding on SPC Ardmona’s cans replaced with labels featuring the families responsible for the produce – also scooped four gold awards. Leo Burnett Melbourne took a further two golds for Honda campaigns, Be Our Best Critic and Magic Mobile Drive-In, collectively putting the agency in the lead with the most gold awards of the evening.

It was also a successful evening for Traffik, which scored three gold awards for Samsung Australia’s Slideliner campaign.

April5 Agency took home two golds for Cunard’s Queen Elizabeth tribute to 100 Years of ANZAC campaign, and Momentum Worldwide also won two for Reckitt Benkiser’s 30 Nights of Nookie campaign and Heineken Lion’s Heineken Chauffeur.

Gold awards were also presented to: ApolloNation for Heineken New Zealand’s Tui ‘Catch A Million’ campaign; The Idea Shed for iNova Pharmaceuticals’s campaign iNova Partner Programme: Grand Slam 2014; Geometry Global New Zealand for Sealord’s Sealord Little Boatcampaign; and, Bashful for General Pants Co’s #GivePeace campaign.

The award for Best Campaign Most Likely to Drive Behaviour (consumer tested by IMI International) went to Momentum Worldwide for Heineken Lion’s Heineken Chauffeur campaign.

The APMA Ignite Young Achiever award went to Nicole Hetherington (BMF), who was recognised for her passion and ability to create award-winning work and effectively lead a team, and for rising to the level of Senior Art Director at only 26.

APMA Chairman David Lo said: “Congratulations to all of the 2015 winners and finalists. This is the tenth anniversary for the APMA Star Awards and it’s great to see how they have developed over time to attract entries from a broad range of agencies and specialisms. The standard this year has been outstanding. It is important that we recognise these achievements to continue raising the bar for excellence in our industry. Thanks to all of this year’s 35 judges and Star Awards sponsors.”

The complete list of gold APMA Star Awards winners follows:

GRAND PRIX

CAMPAIGN:   #MyFamilyCan

CLIENT:         SPC Ardmona

AGENCY:       Leo Burnett Melbourne

APMA IGNITE YOUNG ACHIEVER OF THE YEAR

Nicole Hetherington (BMF)

BEST CAMPAIGN MOST LIKELY TO DRIVE BEHAVIOUR

Winner

CAMPAIGN: Heineken Chauffeur

CLIENT: Heineken Lion

AGENCY: Momentum Worldwide

BEST INTEGRATED COMMUNICATIONS CAMPAIGN (UNDER $1 MILLION)

Gold

CAMPAIGN:   Tui ‘Catch A Million’

CLIENT: Heineken New Zealand

AGENCY: ApolloNation

BEST INTEGRATED COMMUNICATIONS CAMPAIGN (OVER $1 MILLION)

Gold

CAMPAIGN: Heineken Chauffeur

CLIENT:Heineken Lion

AGENCY: Momentum Worldwide

BEST SPONSORSHIP OR TIE-IN CAMPAIGN

Gold

CAMPAIGN: Samsung SlideLiner

CLIENT: Samsung Australia

AGENCY: Traffik

BEST SHOPPER MARKETING CAMPAIGN

Gold

CAMPAIGN: #MyFamilyCan
CLIENT: SPC Ardmona

AGENCY: Leo Burnett Melbourne

MOST INNOVATIVE IDEA/CONCEPT

Gold

CAMPAIGN: Samsung SlideLiner

CLIENT:Samsung Australia

AGENCY: Traffik

BEST BRAND BUILDING CAMPAIGN

Gold

CAMPAIGN: #MyFamilyCan
CLIENT: SPC Ardmona

AGENCY: Leo Burnett Melbourne

BEST BUSINESS-TO-BUSINESS CAMPAIGN (BUSINESS TRADE OR INTERNAL)

Gold

CAMPAIGN: iNova Partner Programme: Grand Slam 2014

CLIENT: iNova Pharmaceuticals

AGENCY: The Idea Shed

BEST RETAIL ACCOUNT SPECIFIC OR CHANNEL SPECIFIC CAMPAIGN

Gold

CAMPAIGN: #MyFamilyCan
CLIENT: SPC Ardmona

AGENCY: Leo Burnett Melbourne

BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN

Gold

CAMPAIGN: Samsung SlideLiner

CLIENT:Samsung Australia

AGENCY: Traffik

BEST USE OF SOCIAL MARKETING IN A CAMPAIGN

Gold

CAMPAIGN: #GivePeace

CLIENT: General Pants Co

AGENCY: Bashful

BEST CAUSE OR CHARITY-RELATED CAMPAIGN

Gold

CAMPAIGN: Queen Elizabeth tribute to 100 Years of ANZAC

CLIENT: Cunard

AGENCY: April5 Agency

BEST ACTIVITY GENERATING BRAND AWARENESS AND TRIAL

Gold

CAMPAIGN: Be Our Best Critic

CLIENT:Honda Australia

AGENCY: Leo Burnett Melbourne

 BEST ACTIVITY GENERATING BRAND VOLUME

Gold

CAMPAIGN: Sealord Little Boat

CLIENT: Sealord

AGENCY: Geometry Global New Zealand

BEST ACTIVITY GENERATING BRAND LOYALTY

Gold
CAMPAIGN: #MyFamilyCan
CLIENT: SPC Ardmona

AGENCY: Leo Burnett Melbourne

BEST SMALL BUDGET CAMPAIGN ($75,000 AND UNDER)

Gold

CAMPAIGN: Queen Elizabeth tribute to 100 Years of ANZAC

CLIENT: Cunard

AGENCY: April5 Agency

BEST USE OF CREATIVE IN A CAMPAIGN

Gold

CAMPAIGN: Magic Mobile Drive-In

CLIENT: Honda Australia

AGENCY: Leo Burnett Melbourne

BEST USE OF DIGITAL IN A CAMPAIGN

Gold

CAMPAIGN: 30 Nights of Nookie

CLIENT: Reckitt Benkiser

AGENCY: Momentum Worldwide

A full list of winners is available here.