F4WARD Gets A Slice Of Magnum Chocolate With Appointment

F4WARD Gets A Slice Of Magnum Chocolate With Appointment
SHARE
THIS



PR agency F4WARD Agency has announced its appointment as consumer PR and influence agency partner for MAGNUM Chocolates, licensed by the world’s largest manufacturer of character confectionery, Kinnerton Confectionery.

The appointment will see F4WARD supporting the launch of Unilever’s MAGNUM ice cream brand into chocolate, in Australia later this year. This coincides with a global launch spanning Germany, France, Portugal, Spain and New Zealand, along with the UK where MAGNUM Chocolates are expected to appear on shelf in select high street stores, including Selfridges and WHSmith, from mid-September, and Tesco from February 2016.

Mark Marriott, managing director at Kinnerton said: “F4WARD’s out of the box, creative thinking and omni-channel approach made them a perfect agency partner for us. The team demonstrated clear strategic insights across earned, shared and paid channels, and we really aligned with their approach to PR and influencer marketing.”

Fergus Kibble, F4WARD founder said: “We are really looking forward to launching MAGNUM Chocolates, and helping Kinnerton drive consumer trial and advocacy. There is a lot of “brand love” for MAGNUM ice cream here in Australia, and we want to help MAGNUM Chocolates continue that heritage.”

Please login with linkedin to comment

Emma Freedman pete evans

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]

Fox Sports Alexa Skill Launches In Alexa Skills Store
  • Media
  • Technology

Fox Sports Alexa Skill Launches In Alexa Skills Store

Australian sports fans can now tune into Fox Sports News live on their Amazon Echo device. From today, Alexa users will be able to add the new Fox Sports Alexa skill to their daily routine by asking “Alexa, play the Fox Sports live stream.” The Fox Sports Skill will deliver sports fans a live stream […]