Content marketing agency Curated Content will open its Sydney doors this month.
The five-year old full-service agency’s Sydney office will be led by co-founder and managing director of the Melbourne office, Cath Pope.
Co-founder Otto Ottinger, who leads the agency’s data visualisation and analytics brand, Datalabs, will assume managing director duties for the company’s Melbourne office.
Curated Content is a content marketing agency specialising in strategy, written and visual content creation and distribution, amplification and SEO strategies.
Also in the company’s stable of brands is Datalabs, specialising in data visualisation and analytics. Both the Sydney and Melbourne office will offer the full suite of Curated Content and Datalabs products and services.
Curated Content managing director Cath Pope said: “We are raring to open our doors in Sydney. We have a great foundation of Sydney-based clients and we’re looking forward to expanding our data-driven approach to content marketing through the new office.
“Our agency’s approach to content strategy is something we’re especially excited about bringing to Sydney. We work very closely with our clients on a strategy, and having a team able to go onsite and really understand first-hand how things are done inside an organisation is crucial. We’re looking forward to bringing that bespoke service to Sydney.”
Otto Ottinger, managing director of Datalabs, added: “With an office in Sydney, Datalabs’ team of data journalists, developers, animators and interactive designers will be able to work more closely together with our current and future clients there.
“We’ve got the best data visualisation innovations in the market — andnow Sydney-siders can see for themselves. The seven products in our 2015 line-up, animated data videos, dashboard designs, infographic reports, data presentations, digital maps, interactive data visualisations and digital annual reports, are the products of the future. Any Sydney companies wanting to tell stories with their data should give us a call.”