Round Two Of B&T Awards Shortlist Is Out!

Round Two Of B&T Awards Shortlist Is Out!
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Yesterday we dropped part one of the B&T Awards shortlist, and today is the final round. Without further ado we’re happy to reveal the second instalment of nominees for the B&T Awards 2016.

With an unprecedented 423 submissions received for 34 categories, the judges have been scratching their heads trying to figure out who is worthy of receiving a shiny trophy and a pat on the back for all their hard work.

We want to give a special shout out to all the non-agency judges who took time out of their busy day to judge the entries.

More than 800 people are expected to attend this year’s awards, which will be held at Sydney Town Hall on Friday 18 November. Twitter has come on board this year as the principal sponsor, so grab your tickets now to avoid missing out on the night of nights!

These nominees don’t need to attend the live judging day.

Now here is part two of the shortlist for the B&T Awards 2016:

Category name Entry name Company/Agency
Best Ad Campaign Campbell’s: We’ve got a soup for that! Arnott’s and TKT Sydney
Best Ad Campaign Bonds – The Boys Clemenger BBDO Melbourne
Best Ad Campaign Best Biscuit Cummins&Partners
Best Ad Campaign Ricky Gervais Anti-Ad Series for Optus Emotive
Best Ad Campaign Operation Boomerang The Monkeys
Best Ad Campaign Smart Girls Equal Future TBWA Melbourne
Best Digital Campaign Make Dinner Time Matter – Masterfoods Clemenger BBDO Sydney
Best Digital Campaign Amnesty International Unblocker Colenso BBDO
Best Digital Campaign Reword Leo Burnett Melbourne
Best Digital Campaign St.George Everyday Banking – The Power of Thumbs Saatchi & Saatchi
Best Digital Campaign M.J. Bale Uncrushable TBWA\Sydney & Eleven
Best Media Campaign Lucy the Robot Atomic 212° Group
Best Media Campaign John West Unlimited Cummins&Partners
Best Media Campaign Smart Girls Equal Future TBWA Melbourne
Best Media Campaign GAYNZ TBWA Melbourne
Best Media Campaign Build Your LEGO Christmas UM
Best PR Campaign Krispy Kreme American Classics Eleven & TBWA\Sydney
Best PR Campaign #AirlineWager Host
Best PR Campaign Most Sustainable Tuna Mango Communications with Cummins&Partners and Initiative Media
Best PR Campaign Western Sydney University: Unlimited Red Agency, We.Collective and Western Sydney University
Best PR Campaign Twitter – #PositionOfStrength thrive pr + communications
Best Programmatic Trading Team The First Media Neutral Trading Desk Accuen Australia
Best Programmatic Trading Team Raising The Steaks and Cutting The Fat – Meat & Livestock Australia Iron Beef Cadreon
Best Programmatic Trading Team Commonwealth Bank Programmatic Team Commonwealth Bank of Australia
Best Programmatic Trading Team The Digital Engine Room Powering Brands Through Digital Transformation GroupM Connect
Best Programmatic Trading Team Xaxis Australia Xaxis Australia
Best Use of Mobile HYUNDAI THE “DEALER STEALER” Initiative Media
Best Use of Mobile AMEX Airport InMobi / Mindshare / AMEX
Best Use of Mobile Wild About Whales app – Australia’s first ever whale watching app Mobiddiction
Best Use of Mobile LandCruiser Emergency Network Saatchi & Saatchi
Best Use of Mobile eBay Australia Virtual Reality Department Store Traffik and Pulse Communication
Best Use of Real-Time Marketing Lucy the Robot Atomic 212° Group
Best Use of Real-Time Marketing We’ve got a soup for that – Campbell’s Soup Arnott’s and TKT Sydney
Best Use of Real-Time Marketing Sydney Opera House #comeonin DDB
Best Use of Real-Time Marketing #AirlineWager Host
Best Use of Real-Time Marketing Malcolm Underwood We Are Social
Best Use of Social Media Bonds – The Boys Clemenger BBDO Melbourne
Best Use of Social Media SNICKERS – Hungerithm Clemenger BBDO Melbourne
Best Use of Social Media Sydney Opera House #comeonin DDB
Best Use of Social Media #AirlineWager Host
Best Use of Social Media First Ever Facebook Live Online Leaders’ Debate by news.com.au news.com.au
Best Use of Sponsorship Cadbury & The Voice: A Sponsorship to Sing About Carat Melbourne
Best Use of Sponsorship John Boston & Triple M: The Aus One Day’er Carat Sydney
Best Use of Sponsorship Tropfest Cummins&Partners
Best Use of Sponsorship #AirlineWager Host
Best Use of Sponsorship Optus Support Network – Olympics The Works
Content Marketing Strategy of the Year Lucy the Robot Atomic 212° Group
Content Marketing Strategy of the Year A Campaign 65 Million Years In The Making – Jurassic World: The Exhibition Columbus, Dentsu Mitchells, Isobar
Content Marketing Strategy of the Year Krispy Kreme American Classics Eleven & TBWA\Sydney
Content Marketing Strategy of the Year Canon: The Lab Leo Burnett Sydney
Content Marketing Strategy of the Year I LOVE YOU TROYE!!!!!!!! HOW HP TAPPED INTO YOUTUBE CELEBS TO WOO YOUNG FEMALES… PHD MEDIA
Data-Driven Marketing Youfoodz Alley
Data-Driven Marketing SNICKERS – Hungerithm Clemenger BBDO Melbourne
Data-Driven Marketing Searching for a Safer Victoria – Fire Ready Columbus
Data-Driven Marketing Samsung brainBAND Leo Burnett Sydney
Data-Driven Marketing Smart Segments: How To Find People Who Will Pay For News News Corp Australia and UM
Marketing Technology Company of the Year Krux Drives Marketing Innovation Through Intelligent Data Krux Digital
Marketing Technology Company of the Year PLAYGROUND XYZ PLAYGROUND XYZ
Marketing Technology Company of the Year RadiumOne RadiumOne
Marketing Technology Company of the Year Personalised Video CX Smart Video Australia
Marketing Technology Company of the Year TubeMogul’s Year of Innovation TubeMogul
Media Brand of the Year oOh!media’s UNMISSABLE Story oOh!media
Media Brand of the Year Seven Network Seven Network
Media Brand of the Year Taste.com.au Taste.com.au
Media Brand of the Year The Voice The Voice
Media Brand of the Year VICE Australia VICE Australia
Media Sales Team of the Year CarAdvice.com: Media Sales Team of the Year CarAdvice.com
Media Sales Team of the Year Multi Channel Network Multi Channel Network
Media Sales Team of the Year The Nova Entertainment Experience Nova Entertainment
Media Sales Team of the Year Spotify Australia Spotify Australia
Media Sales Team of the Year Val Morgan Val Morgan
Young Achiever of the Year Christopher Colter UM
Young Achiever of the Year Nick Thomas MediaCom
Young Achiever of the Year Ryan Manning MediaCom
Young Achiever of the Year Simon Williams The Dentsu Aegis Network
Young Achiever of the Year Tom & George McQueen Clemenger BBDO Melbourne

 

Good luck everyone and congratulations to the nominees. Also, a big thanks to all the wonderful sponsors. See you all on the big night!

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