Aussies Back ABC Over Budget Cuts

Aussies Back ABC Over Budget Cuts
SHARE
THIS



While some have championed the Liberal government’s $83.7 million tax cut to the Australian Broadcasting Corporation (ABC) in the 2018 Budget, the people of Australia are not as supportive.

The cuts, which were announced as part of the budget last week and will be fleshed out through an “indexing freeze” to the ABC, and have already garnered national attention from senators and the media.

Now, The Australia Institute has given everyday Australians a voice to share their opinion of the cuts.

The poll, called ‘Hands off our ABC’, found 70 per cent of people wanted a strong ABC and 60 per cent agreed the ABC needed a “boost to long-term funding”.

Responding to the question, “The ABC and SBS should get less funding and provide fewer online and streaming services, so that they don’t undermine commercial media,” 58 per cent of participants disagreed.

568

Speaking on the results, Australia Institute deputy director Ebony Bennett said, “With stronger-than-expected revenue, the government should be investing in a boost to the long-term funding of the ABC, a move that would be supported by a majority of voters.”

“Seven in 10 Australians think a strong, independent ABC is critical to a healthy democracy.”

“Cutting funding to the ABC is the opposite of what we should be doing in an age of ‘fake news’ and when the business model for journalism has been seriously disrupted.”

The ABC has found itself in a world of strife since the Budget cuts were announced.

ABC MD Michelle Guthrie vowed she would fight the cuts.

Guthrie told ABC staff the broadcaster’s execs would “oppose the decision and seek every opportunity to reverse the cuts in the coming months before they take effect”.

Adding, “Let me be frank with you: I am very disappointed and concerned that after the measures we have introduced in recent years to deliver better and more efficient services, the government has now seen fit to deliver what amounts to a further substantial budget cut.”

“This decision will make it very difficult for the ABC to meet its charter requirements and audience expectations.”

The Media, Entertainment & Arts Alliance (MEAA) has also made a statement on the cuts, labelling them “dangerous and irresponsible”.

Latest News

Surf Life Saving QLD & Romeo Digital Launch World-First Beach Safety Tech ‘Life-Fi’
  • Campaigns
  • Technology

Surf Life Saving QLD & Romeo Digital Launch World-First Beach Safety Tech ‘Life-Fi’

Digital innovation Life-Fi is set to save lives this summer by breaking down the communication barriers between surf lifesavers and international tourists. The new technology provides access to unlimited free wi-fi between the flags and enables beachgoers of different nationalities to receive live surf patrol instructions in their own language, without requiring app download. Romeo […]

What Every Business Needs To Know About Influencer Marketing
  • Opinion
  • Technology

What Every Business Needs To Know About Influencer Marketing

In this guest post, Charles Tidswell, JAPAC vice president at Socialbakers, takes a look at influencer marketing and offers his panic-free tips on improving yours… In recent times, the reputation of influencer marketing has taken a few hits and its credibility has quickly diminished. With a few high profile and costly mistakes, including the Federal Health […]

Opinion

by B&T Magazine

B&T Magazine
Zenith: 65% Of Digital Media To Be Programmatic In 2019
  • Technology

Zenith: 65% Of Digital Media To Be Programmatic In 2019

Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62 per cent of digital media expenditure. We predict that in 2020 advertisers will spend […]

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]