WordStorm Builds On Work With Kid-Tech Powerhouse Moochies

WordStorm Builds On Work With Kid-Tech Powerhouse Moochies
SHARE
THIS



WordStorm PR has been engaged by entrepreneurial company Moochies, who are creating and distributing a new range of children’s products as the result of a successful PR campaign with WordStorm PR in 2015.

The success of the campaign led to Moochies being approached by Venture Capital investors in both Australia and the US. The Moochies founders, Adrian Lisle and Ryan O’Neill agreed to VC investment and relocated to the US to create new product lines under their umbrella company, Tower and Pinnacle Ltd.

This year the company has created GizmoTots, a fun range of silicone plates for kids that stick to tables to eliminate mess and are easy to use and clean. The company is also launching Moochies Version 2, an updated model of the Moochies mobile watch, now with touch-screen interface, 3G connectivity, built-in pedometer and alarm clock.

The mobile watch connects to an app on the parents’ phone so parents can see where their child is using GPS and the parent can even turn off the device, such as during school hours.

“We’re excited to be working the Moochies team again,” said Monica Rosenfeld, managing director of WordStorm PR.

“The dynamic team has a fantastic understanding of products that kids love to use and that make life easier for parents. Anyone who has ever fed a baby or toddler can understand how life changing a silicone plate that sticks to the table is for parents.

“Moochies Version 2 helps give parents peace of mind as they can check in with their newly independent child and know where they are without giving them their own mobile phone.”

 

Please login with linkedin to comment

2016 moochies

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]