WordStorm Builds On Work With Kid-Tech Powerhouse Moochies

WordStorm Builds On Work With Kid-Tech Powerhouse Moochies
SHARE
THIS



WordStorm PR has been engaged by entrepreneurial company Moochies, who are creating and distributing a new range of children’s products as the result of a successful PR campaign with WordStorm PR in 2015.

The success of the campaign led to Moochies being approached by Venture Capital investors in both Australia and the US. The Moochies founders, Adrian Lisle and Ryan O’Neill agreed to VC investment and relocated to the US to create new product lines under their umbrella company, Tower and Pinnacle Ltd.

This year the company has created GizmoTots, a fun range of silicone plates for kids that stick to tables to eliminate mess and are easy to use and clean. The company is also launching Moochies Version 2, an updated model of the Moochies mobile watch, now with touch-screen interface, 3G connectivity, built-in pedometer and alarm clock.

The mobile watch connects to an app on the parents’ phone so parents can see where their child is using GPS and the parent can even turn off the device, such as during school hours.

“We’re excited to be working the Moochies team again,” said Monica Rosenfeld, managing director of WordStorm PR.

“The dynamic team has a fantastic understanding of products that kids love to use and that make life easier for parents. Anyone who has ever fed a baby or toddler can understand how life changing a silicone plate that sticks to the table is for parents.

“Moochies Version 2 helps give parents peace of mind as they can check in with their newly independent child and know where they are without giving them their own mobile phone.”

 

Please login with linkedin to comment

2016 moochies

Latest News

News DNA Launches Real Time Native
  • Media
  • Technology

News DNA Launches Real Time Native

News DNA has unveiled Real Time Native which is a content marketing thing and not a potted grevillea, apparently.

New Microsoft Surface Brand Play Is ‘Anything But Ordinary’
  • Media
  • Technology

New Microsoft Surface Brand Play Is ‘Anything But Ordinary’

Microsoft has launched a brand new campaign across ANZ, linking the new Surface devices including Pro 6, Laptop 2 and Surface GO LTE 4G with a series of unexpected and spectacular locations from the region. Led by PR, social and experiential, the ‘Anything But Ordinary’ campaign encourages consumers to pursue their difference, push personal boundaries and chase their ambitions. […]

Patties Frozen Foods Creating New Benchmark For “Premiumisation”, Says Marketing GM
  • Marketing

Patties Frozen Foods Creating New Benchmark For “Premiumisation”, Says Marketing GM

Classic Australian brand, Patties, is breathing new life into its crowd-pleasing party favourites. To celebrate this, and the fact that the brand turned 51 this month, Patties held a killer party on Sydney Harbour. The event also marked the Patties brand officially stepping out of party pies and sausage rolls and into a full range of […]

Why Australian Marketers Need To Evolve Their Scores
  • Opinion

Why Australian Marketers Need To Evolve Their Scores

In this guest post, David Lambert (pictured below), global head of Medallia Insights Consulting, says a majority of Australian marketers are remunerated based on a Net Promoter Score (NPS) that fails to measure the strength of their customer relationships and drive them to develop customer-centric strategies… Since being thrust into the business lexicon 15 years ago […]

Opinion

by B&T Magazine

B&T Magazine