WordStorm PR has been engaged by entrepreneurial company Moochies, who are creating and distributing a new range of children’s products as the result of a successful PR campaign with WordStorm PR in 2015.
The success of the campaign led to Moochies being approached by Venture Capital investors in both Australia and the US. The Moochies founders, Adrian Lisle and Ryan O’Neill agreed to VC investment and relocated to the US to create new product lines under their umbrella company, Tower and Pinnacle Ltd.
This year the company has created GizmoTots, a fun range of silicone plates for kids that stick to tables to eliminate mess and are easy to use and clean. The company is also launching Moochies Version 2, an updated model of the Moochies mobile watch, now with touch-screen interface, 3G connectivity, built-in pedometer and alarm clock.
The mobile watch connects to an app on the parents’ phone so parents can see where their child is using GPS and the parent can even turn off the device, such as during school hours.
“We’re excited to be working the Moochies team again,” said Monica Rosenfeld, managing director of WordStorm PR.
“The dynamic team has a fantastic understanding of products that kids love to use and that make life easier for parents. Anyone who has ever fed a baby or toddler can understand how life changing a silicone plate that sticks to the table is for parents.
“Moochies Version 2 helps give parents peace of mind as they can check in with their newly independent child and know where they are without giving them their own mobile phone.”