Mastercard Australia Announces Cricket Australia Partnership

Mastercard Australia Announces Cricket Australia Partnership
SHARE
THIS


What best describes you?

Mastercard Australia and Cricket Australia have today announced a three year partnership that sees Mastercard become the Official Payment Provider of Cricket Australia, including for the upcoming 2017-18 Magellan Ashes Series.  

The three-year deal sits under Mastercard’s global Priceless platform, which takes major sponsorships and unlocks unique, exclusive and exciting experiences to offer to fans and cardholders. Some experiences will be promoted through www.facebook.com/mastercardau. Others will come as an unexpected surprise, but all these unique experiences will connect fans to the cricket, players and each other in the most memorable way.

The partnership is the second major sports partnership for Mastercard in Australia during the past year, after partnering with Tennis Australia for the Australian Open and Mastercard Hopman Cup in January 2017. With both sponsorships in play this year, Mastercard promises to deliver a Priceless summer of sport.

Priceless experiences include the opportunity for some passionate fans and cardholders to travel with the Australian Men’s Cricket Team and young wicket takers will be able to fulfil their dream of walking onto the field of play with the team.

Opportunities for tennis fans and card holders will be equally impressive with experiences such as a backstage tour leading to the Walk of Champions, the player entrance onto Rod Laver Arena, where they will have a hit with a tennis legend on centre court. A surprise twist at the kids day for some families will bring unforgettable fun and excitement with the chance to meet a tennis hero.

Many Priceless Surprises will be given to unsuspecting card holders as they use their Mastercard in a number of ways such as buying tickets, entering promotions or spending onsite at The Mastercard Hopman Cup, Australian Open, The Magellan Ashes and One Day International and T20INTL Series. Mastercard’s Facebook page will showcase the Priceless Possibilities available across the summer of sport.

As Mastercard focuses on connecting cardholders to action in the most exciting and surprising ways possible, Cricket Australia promises the 2017-18 summer of cricket will be the largest ever. Both the Commonwealth Bank Women’s Ashes and Magellan Men’s Ashes are set to deliver days of unmissable cricket. This sponsorship marks the 8th new partnership for the sporting body in 2017, demonstrating the compelling proposition the sport increasingly offers to partners. 

General Manager, Broadcasting, digital media and commercial for Cricket Australia Ben Amarfio has welcomed the partnership with Mastercard as a win for fans and for the sport. “The 2017-2018 summer of cricket is shaping up as a rare occasion for cricket fans and so it is fitting to have the Priceless experts, Mastercard, on board as we approach the season to make it an even better experience. We are genuinely excited about the prospect of offering numerous ‘priceless’ experiences to our fans.

“The partnership also represents our focus on securing investment for the benefit of all Australian cricket. We are pleased to have Mastercard as the Official Payment Provider of Cricket Australia and we look forward to working with this great innovator to bring new experiences to the game over the next three years.”

The Cricket Australia partnership sits in good company as the 35th major event sponsorship and 11th major sports sponsorship for the company globally, as it continues to build on its commitment to bring people together for great events.

Major sports sponsorships include The Australian Open, Roland-Garros – French Open, UEFA Champions League, Brazil National Team, Major League Baseball, Goodwood, PGA TOUR, Arnold Palmer Invitational Presented by Mastercard, The Open Championship and Rugby World Cup. 

Sarah Pike, VP Marketing and Communications, Mastercard Australasia said: “The Ashes is the pinnacle of cricket, and we’re incredibly proud to partner with Cricket Australia for this highly anticipated season and the next three years. Our commitment to this sponsorship, like our many others, is to passionately and relentlessly pursue opportunities on behalf of fans that would normally be unimaginable. Together with Cricket Australia, we’ll make this the most Priceless summer of Sport and most memorable Summer of Cricket”.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]