Mastercard Australia Announces Cricket Australia Partnership
Mastercard Australia and Cricket Australia have today announced a three year partnership that sees Mastercard become the Official Payment Provider of Cricket Australia, including for the upcoming 2017-18 Magellan Ashes Series.
The three-year deal sits under Mastercard’s global Priceless platform, which takes major sponsorships and unlocks unique, exclusive and exciting experiences to offer to fans and cardholders. Some experiences will be promoted through www.facebook.com/mastercardau. Others will come as an unexpected surprise, but all these unique experiences will connect fans to the cricket, players and each other in the most memorable way.
The partnership is the second major sports partnership for Mastercard in Australia during the past year, after partnering with Tennis Australia for the Australian Open and Mastercard Hopman Cup in January 2017. With both sponsorships in play this year, Mastercard promises to deliver a Priceless summer of sport.
Priceless experiences include the opportunity for some passionate fans and cardholders to travel with the Australian Men’s Cricket Team and young wicket takers will be able to fulfil their dream of walking onto the field of play with the team.
Opportunities for tennis fans and card holders will be equally impressive with experiences such as a backstage tour leading to the Walk of Champions, the player entrance onto Rod Laver Arena, where they will have a hit with a tennis legend on centre court. A surprise twist at the kids day for some families will bring unforgettable fun and excitement with the chance to meet a tennis hero.
Many Priceless Surprises will be given to unsuspecting card holders as they use their Mastercard in a number of ways such as buying tickets, entering promotions or spending onsite at The Mastercard Hopman Cup, Australian Open, The Magellan Ashes and One Day International and T20INTL Series. Mastercard’s Facebook page will showcase the Priceless Possibilities available across the summer of sport.
As Mastercard focuses on connecting cardholders to action in the most exciting and surprising ways possible, Cricket Australia promises the 2017-18 summer of cricket will be the largest ever. Both the Commonwealth Bank Women’s Ashes and Magellan Men’s Ashes are set to deliver days of unmissable cricket. This sponsorship marks the 8th new partnership for the sporting body in 2017, demonstrating the compelling proposition the sport increasingly offers to partners.
General Manager, Broadcasting, digital media and commercial for Cricket Australia Ben Amarfio has welcomed the partnership with Mastercard as a win for fans and for the sport. “The 2017-2018 summer of cricket is shaping up as a rare occasion for cricket fans and so it is fitting to have the Priceless experts, Mastercard, on board as we approach the season to make it an even better experience. We are genuinely excited about the prospect of offering numerous ‘priceless’ experiences to our fans.
“The partnership also represents our focus on securing investment for the benefit of all Australian cricket. We are pleased to have Mastercard as the Official Payment Provider of Cricket Australia and we look forward to working with this great innovator to bring new experiences to the game over the next three years.”
The Cricket Australia partnership sits in good company as the 35th major event sponsorship and 11th major sports sponsorship for the company globally, as it continues to build on its commitment to bring people together for great events.
Major sports sponsorships include The Australian Open, Roland-Garros – French Open, UEFA Champions League, Brazil National Team, Major League Baseball, Goodwood, PGA TOUR, Arnold Palmer Invitational Presented by Mastercard, The Open Championship and Rugby World Cup.
Sarah Pike, VP Marketing and Communications, Mastercard Australasia said: “The Ashes is the pinnacle of cricket, and we’re incredibly proud to partner with Cricket Australia for this highly anticipated season and the next three years. Our commitment to this sponsorship, like our many others, is to passionately and relentlessly pursue opportunities on behalf of fans that would normally be unimaginable. Together with Cricket Australia, we’ll make this the most Priceless summer of Sport and most memorable Summer of Cricket”.
Latest News
Smart Speakers Stung By Ad Fraud Costing Brands $1M Per Month, Says DoubleVerify
Be wary of a Nigerian sounding bloke that claims he is Kochie and pimping crypto on a smart speaker near you.
Contiki Challenges Influencers To ‘Switch On Social Travel’ In New Campaign Via We Are Social
Contiki wants influencers to give up irritating selfies on holiday by funding them to create irritating selfies. Genius.
“We Are In Our Epic Era”: Natalie Harvey On The Big Changes Coming As Mamamia Celebrates 10 Years Of Podcasting
Natalie Harvey has taken on the Mamamia CEO's chair that B&T hopes sports a mashed pumpkin vomit stain.
TV Ratings (08/05/2024) : Team USA Become First Female Team To Win LEGO Masters Australia
It's not been a great day for Australia - out early in Eurovision, crushed by the Yanks in Lego Masters.
GroupM Hires Former Amazon Ads Global Head Of Services
GroupM poaches Amazon's Mark Lomas to lead its retail media business. Says he has no opinion on Jeff Bezos' new yacht.
It’s All About The Indies! Introducing The Best Of The Best Indie Executive Creative Leaders 🎉
Indie agencies are thriving & it's mostly thanks to these industry leaders. And their delegating to the lackeys.
Introducing BrandComms.AI, Forethought Revolutionises How Brands Do Effective Creative
Marketing & strategy agency Forethought unveils new AI offering. Yet can't explain the plot to any of the Matrix films.
Independent Media Agencies Of Australia (IMAA) Announces Record 44 New Group Deals For 2024
The Independent Media Agencies rolls out even more support for its members. Alas, no signs of any discounted arancini.
After Google Search Spike, Reddit Shares Jump 14% In First Quarterly Results Since IPO
It looks like being a top time to be investing in the tech space. Defence industries & missile makers also doing well.
Gippsland Dairy Celebrates The Deliciousness Of Patience With ‘Slow Good’ Platform Via Special
Yoghurt's a lot like online dating, red wine & running marathons - you think it's good for you, but it probably isn't.
Let Them Eat Cake: Cashed-Up Professionals Are Back In CBDs And Airports And They Want Their Audis
Latest study finds the ABs are returning to offices & reveals how brands can cash in. Just not the work from home brands.
Mariah Carey Lends Her Inimitable Voice to ‘Portrait of a Portrait’, Audible’s Latest ‘Words + Music’ Installment
Think Mariah's only good for annoying the shit out of colleagues at Christmas? Think again with this new Audible work.
AiMCO Announces New Member Webinar To Deep-dive Into The Intricacies Of Influencer Agreements
Work with influencers? This webinar's a must. And, thankfully, sporting immaculately white teeth isn't a prerequisite.
TikTok’s Head Of People AUNZ Laura Chuck Leaves After Nearly 4 Years
As much as B&T wanted to use "chucks it in" in this headline, we didn't want the Chinese government coming after us.
News Corp Australia Gets Ready For D_Coded 2024
News' D_Coded event returns for 2024. And that can't be said about Alan Jones, the Masked Singer or plant-based meat.
Ideally Continues high growth trajectory, appoints senior marketing lead
Maura Halpin brings impressive resume to her new role at Ideally. Although her bronze in Year 12 swimming has vanished.
Feel-Good Gin! The Oasis Committee And Spirit of Little Things Collab On Charity Gin
Want to help disadvantaged youth all while drunkenly phoning an ex at 3am? Have we found the gin for you!
TV Ratings (06/05/2024): Emotional Lego Masters Goodbye Does The Numbers For Nine
And we thought Lego could only make you cry when you accidentally stood on a piece.
Lisa Wilkinson AM To Join Cannes In Cairns As Keynote Speaker
Multi-Award Winning Journalist and TV Host Lisa Wilkinson AM to speak at Cannes in Cains, sponsored by Pinterest.
Mamamia Names Natalie Harvey As New CEO
Mamamia has today announces the appointment of Natalie Harvey as Chief Executive Officer.
‘The Media Has A Way To Go On Diversity’ – Diversity Council Leader Lisa Annese On Industry Diversity And Why Sunita Gloster Is An Important Addition To Their Board
Few are more qualified than a Gruen regular to knock adland and the media into shape on diversity.
Mike Shows Up At A Wake And Still Hasn’t Seen That Show, In Latest Instalment Of ‘I Saw It On Binge’, Via Thinkerbell
Why is it we pay for 19 SVOD accounts namely due to FOMO but then rarely bother to watch the shows anyway?
Flexiroam Partners With Specialist Agencies To Launch “Ready For Anything” Global Campaign
Do you return from overseas with Bali belly, a possible STI & a huge phone bill? FlexiRoam may help with the last one.
Samsung Unveils Power Of AI To ‘Upscale Every Moment’ With Neo QLED 8K
Got mates who brag about their 83-inch, 10K resolution, OLED screen TV? You're just as bored & baffled as all of us.
Media-Wize Wins AUSCERT PR Account
Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.
Snapchat Taps Gelato Messina In New Brand Campaign
B&T needs little tempting to scoff more Gelato Messina. Apart from having to go up a size.
Travel Insurer Trippi Draws Ire From The Brazilian Embassy Over Cheeky Brazilian Ad
There's a very fine line between "playful" and "utterly offensive". These ads are almost a dictionary definition of it.
Racing NSW Hits Tabcorp With Legal Action Over $6 Million Revenue Loss
Here's some horse racing news that thankfully doesn't require a silly hat or passing out in a nearby rose bush.
AI Tools Such As ChatGPT Leading To ‘Content Overwhelm’ Among Marketers
Study says tech leading to an avalanche of content for marketers. Not to mention having to read the instruction manuals.
Stake Appoints 72andSunny As It’s Creative Partner
72andSunny nabs Stake's creative. And by that we mean the investment platform, not the nemesis of all vampires.
61% Of Aussies Want Corporate Australia To Stay Away From Social & Political Issues Leo Burnett Study Finds
Do you love a study that appears to fly in the face of every study before it? Be mesmerised by these results from Leos.
Brendon Cook, OAM, Inducted into the OMA Hall of Fame
Other than Australia's typically pleasant weather, no one's done more for outdoor than the former oOH! boss.
New Campaign Highlighting Renewable Gas As A Crucial Component Of Energy Transition
It's hard not to make a renewable gas ad sound like a tedious Year 9 science lesson. So well done to the agency here.
Love Media Welcomes Alana Dowling As New Client Director
Seasoned media pro Alana Dowling joins the Love Media team. Clearly replacing someone who didn't love it
B&T 30 Under 30 – Where Are They Now? Until Recently, Prison!
A prestigious 30 Under 30 gong can get you headhunted, promoted or, in this instance, a two-year stint in the slammer.
“We Will Never Tell A Journalist What To Write” – Nine’s Aimie Rigas On How Data Is Shaping News
Data becoming the journalist's tool for more engaged content. Still not beating dodgy MAFS contestants or a Kardashian.