Mastercard Australia Announces Cricket Australia Partnership

Mastercard Australia Announces Cricket Australia Partnership
SHARE
THIS



Mastercard Australia and Cricket Australia have today announced a three year partnership that sees Mastercard become the Official Payment Provider of Cricket Australia, including for the upcoming 2017-18 Magellan Ashes Series.  

The three-year deal sits under Mastercard’s global Priceless platform, which takes major sponsorships and unlocks unique, exclusive and exciting experiences to offer to fans and cardholders. Some experiences will be promoted through www.facebook.com/mastercardau. Others will come as an unexpected surprise, but all these unique experiences will connect fans to the cricket, players and each other in the most memorable way.

The partnership is the second major sports partnership for Mastercard in Australia during the past year, after partnering with Tennis Australia for the Australian Open and Mastercard Hopman Cup in January 2017. With both sponsorships in play this year, Mastercard promises to deliver a Priceless summer of sport.

Priceless experiences include the opportunity for some passionate fans and cardholders to travel with the Australian Men’s Cricket Team and young wicket takers will be able to fulfil their dream of walking onto the field of play with the team.

Opportunities for tennis fans and card holders will be equally impressive with experiences such as a backstage tour leading to the Walk of Champions, the player entrance onto Rod Laver Arena, where they will have a hit with a tennis legend on centre court. A surprise twist at the kids day for some families will bring unforgettable fun and excitement with the chance to meet a tennis hero.

Many Priceless Surprises will be given to unsuspecting card holders as they use their Mastercard in a number of ways such as buying tickets, entering promotions or spending onsite at The Mastercard Hopman Cup, Australian Open, The Magellan Ashes and One Day International and T20INTL Series. Mastercard’s Facebook page will showcase the Priceless Possibilities available across the summer of sport.

As Mastercard focuses on connecting cardholders to action in the most exciting and surprising ways possible, Cricket Australia promises the 2017-18 summer of cricket will be the largest ever. Both the Commonwealth Bank Women’s Ashes and Magellan Men’s Ashes are set to deliver days of unmissable cricket. This sponsorship marks the 8th new partnership for the sporting body in 2017, demonstrating the compelling proposition the sport increasingly offers to partners. 

General Manager, Broadcasting, digital media and commercial for Cricket Australia Ben Amarfio has welcomed the partnership with Mastercard as a win for fans and for the sport. “The 2017-2018 summer of cricket is shaping up as a rare occasion for cricket fans and so it is fitting to have the Priceless experts, Mastercard, on board as we approach the season to make it an even better experience. We are genuinely excited about the prospect of offering numerous ‘priceless’ experiences to our fans.

“The partnership also represents our focus on securing investment for the benefit of all Australian cricket. We are pleased to have Mastercard as the Official Payment Provider of Cricket Australia and we look forward to working with this great innovator to bring new experiences to the game over the next three years.”

The Cricket Australia partnership sits in good company as the 35th major event sponsorship and 11th major sports sponsorship for the company globally, as it continues to build on its commitment to bring people together for great events.

Major sports sponsorships include The Australian Open, Roland-Garros – French Open, UEFA Champions League, Brazil National Team, Major League Baseball, Goodwood, PGA TOUR, Arnold Palmer Invitational Presented by Mastercard, The Open Championship and Rugby World Cup. 

Sarah Pike, VP Marketing and Communications, Mastercard Australasia said: “The Ashes is the pinnacle of cricket, and we’re incredibly proud to partner with Cricket Australia for this highly anticipated season and the next three years. Our commitment to this sponsorship, like our many others, is to passionately and relentlessly pursue opportunities on behalf of fans that would normally be unimaginable. Together with Cricket Australia, we’ll make this the most Priceless summer of Sport and most memorable Summer of Cricket”.

Please login with linkedin to comment

Latest News

Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

With more than 12,000 registered attendees, Adobe has blitzed the record for the most number of creative people gathered together in one room at its MAX conference in Las Vegas overnight. Adopting a somber tone early in his presentation, Adobe CEO Shantanu Narayen offered his condolences to the victims of the mass shooting, which took […]

Opinion

by David Hovenden

David Hovenden
Fraud & Faulty Programmatic Will Force Brands To Take Media In-House
  • Media

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House

A growing number of marketers are taking back control of their digital marketing campaigns as more cases of fraudulent and waste in programmatic spending emerge across the world. Mr Jay Shah, CEO of artificial intelligence group, OpenDNA, marketers were taking back control of critically important processes like customer targeting, as many digital and programmatic advertising, […]

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland
  • Campaigns

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland

With an Ashes summer rapidly approaching, Cricket Australia has put out a rallying cry to fans around the country to get behind our Australian women’s and men’s cricket teams under the banner #BeatEngland. The #BeatEngland campaign is built upon a simple truth – nothing brings Australia together like the prospect of seeing our cricketers beat […]

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]