FIT Sponsorship Marketing Develops A Way For Brands To Get Fancy With Theatre

The PGA of America has signed a landmark deal with ESPN Bet, becomming the first men’s golf major to sign a sports betting partnership. Meanwhile, St Kilda has locked down its defence in a new deal with NordVPN. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside […]

CommBank Matildas’ Mackenzie Arnold and head coach Tony Gustavsson will join this year’s Vivid Sydney taking part in an inspiring Vivid Ideas conversation at Sydney Town Hall on Monday, 10 June. Champions of Change: Mackenzie Arnold and Tony Gustavsson will explore the dynamic between coach and athlete, offering an in-depth look at the pressures and […]

Be wary of a Nigerian sounding bloke that claims he is Kochie and pimping crypto on a smart speaker near you.

Contiki wants influencers to give up irritating selfies on holiday by funding them to create irritating selfies. Genius.

Natalie Harvey has taken on the Mamamia CEO's chair that B&T hopes sports a mashed pumpkin vomit stain.

It's not been a great day for Australia - out early in Eurovision, crushed by the Yanks in Lego Masters.

GroupM poaches Amazon's Mark Lomas to lead its retail media business. Says he has no opinion on Jeff Bezos' new yacht.

Indie agencies are thriving & it's mostly thanks to these industry leaders. And their delegating to the lackeys.

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Marketing & strategy agency Forethought unveils new AI offering. Yet can't explain the plot to any of the Matrix films.

The Independent Media Agencies rolls out even more support for its members. Alas, no signs of any discounted arancini.

It looks like being a top time to be investing in the tech space. Defence industries & missile makers also doing well.

Yoghurt's a lot like online dating, red wine & running marathons - you think it's good for you, but it probably isn't.

Latest study finds the ABs are returning to offices & reveals how brands can cash in. Just not the work from home brands.

Think Mariah's only good for annoying the shit out of colleagues at Christmas? Think again with this new Audible work.

Work with influencers? This webinar's a must. And, thankfully, sporting immaculately white teeth isn't a prerequisite.

As much as B&T wanted to use "chucks it in" in this headline, we didn't want the Chinese government coming after us.

News' D_Coded event returns for 2024. And that can't be said about Alan Jones, the Masked Singer or plant-based meat.

Maura Halpin brings impressive resume to her new role at Ideally. Although her bronze in Year 12 swimming has vanished.

Want to help disadvantaged youth all while drunkenly phoning an ex at 3am? Have we found the gin for you!

And we thought Lego could only make you cry when you accidentally stood on a piece.

Multi-Award Winning Journalist and TV Host Lisa Wilkinson AM to speak at Cannes in Cains, sponsored by Pinterest.

Mamamia has today announces the appointment of Natalie Harvey as Chief Executive Officer.

Few are more qualified than a Gruen regular to knock adland and the media into shape on diversity.

Why is it we pay for 19 SVOD accounts namely due to FOMO but then rarely bother to watch the shows anyway?

Do you return from overseas with Bali belly, a possible STI & a huge phone bill? FlexiRoam may help with the last one.

Got mates who brag about their 83-inch, 10K resolution, OLED screen TV? You're just as bored & baffled as all of us.

Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.

B&T needs little tempting to scoff more Gelato Messina. Apart from having to go up a size.

There's a very fine line between "playful" and "utterly offensive". These ads are almost a dictionary definition of it.

Here's some horse racing news that thankfully doesn't require a silly hat or passing out in a nearby rose bush.

Study says tech leading to an avalanche of content for marketers. Not to mention having to read the instruction manuals.

72andSunny nabs Stake's creative. And by that we mean the investment platform, not the nemesis of all vampires.

Do you love a study that appears to fly in the face of every study before it? Be mesmerised by these results from Leos.

Other than Australia's typically pleasant weather, no one's done more for outdoor than the former oOH! boss.

It's hard not to make a renewable gas ad sound like a tedious Year 9 science lesson. So well done to the agency here.

Seasoned media pro Alana Dowling joins the Love Media team. Clearly replacing someone who didn't love it