Chocolate And Singing Go Hand In Hand: Cadbury Partners With The Voice
confectionary company Cadbury is testing out its singing voice with the announcement the chocolate brand will team up with Nine’s reality singing show The Voice.
Cadbury will take the headline sponsorship of the series and marks one of the biggest entertainment activations from the iconic purple business in recent years.
As part of the sponsorship, The Voice judge Jessie J will be at the forefront of the campaign, becoming the face of TVC content and the ‘Snap Your Selfie’ promotion, asking fans to take a picture of themselves with their favourite Cadbury bar.
Lauren Fildes, head of strategic partnerships and events at Cadbury, said: “We’re thrilled to partner with a top-rating show like The Voice Australia that has such big consumer appeal and a highly engaged audience. This partnership enables us to encapsulate the essence of Cadbury; we are all about celebrating and sharing joyful moments. Our sponsorship focuses on celebrating our core Cadbury Dairy Milk flavours and delivering engagement throughout each phase of the show. If there’s a flavour you haven’t yet tried, now’s the time to try it!”
Carla Filia, head of marketing – Cadbury, Bars & Bitesize said: “As a brand, Cadbury Dairy Milk exists to ‘free the joy’ for all Australians. Our fans experience joy in discovering new Cadbury Dairy Milk flavours, just as they do in discovering new talent on The Voice Australia. Leveraging this strong insight, the creative territory of “The Joy of Discovery” was born allowing us to create engaging content that is truly integrated into the show. We will be engaging our fans in “The Joy of Discovery” over the next few weeks, delivering a fully integrated marketing campaign leveraging our sponsorship of The Voice Australia.”
Lizzie Young, Nine Entertainment company director of content and brand integration, said: “Cadbury’s message is all about the joy of discovery, something we know only too well, making our partnership a perfect fit. The series captures some fantastic joyful moments and we’ve been delighted to have Cadbury on board to take that to another level. Stay tuned to The Voice Australia in the coming weeks so you don’t miss out on watching these moments unfold.”
Credits:
Mondelēz International: Carla Filia, Head of Marketing – Cadbury, Bars & Bitesize
Mondelēz International: Lauren Fildes, Head of Strategic Partnerships & Events Cadbury
Carat: Natalie Kean, Head of Carat Connect
Nine Entertainment Company: Lizzie Young, Director of Content and Brand Integration
Shine Australia: Lisa Eggar, Commercial Partnerships Director
Saatchi & Saatchi Creative Director: Jon Burden
Saatchi & Saatchi Business Director: Nick Cook
Saatchi & Saatchi Agency Producer: Michael Demosthenous
Production Company: Exit Films
Director: Stuart Bowen
Producer: Jodi Matterson
Please login with linkedin to comment
30 days of Fashion and Beauty OkCupid Promotion Trees are hugging backLatest News
Its All About The Indies! Introducing The Best Of The Best Indie Executive Creative Leaders 🎉
Welcome back to B&T’s Best Of The Best! For this week’s entry, we’re looking at the executive leaders guiding the indie creative shops – not a holding-co in sight. There are ten names on this list, but there are plenty more who just missed out. We’ve based this list on the agency’s success, the quality […]
DV Uncovers New Large-Scale Audio Ad Fraud Scheme That Spoofed Over 500,000 Devices In March 2024
DoubleVerify ‘Fraud Lab’ discovered that, for the first time, smart audio speakers were spoofed by fraudsters. DoubleVerify (DV) announced the discovery of “FM Scam”, the latest audio fraud scheme to date that was identified and mitigated by DV’s ‘Fraud Lab’ using a proprietary combination of AI-powered technology and human review. “FM Scam” represents the second […]
Introducing BrandComms.AI, Forethought Revolutionises How Brands Do Effective Creative
Marketing advisory, strategy and analytics company Forethought announced the launch of BrandComms.AI, a Gen AI platform that generates on-demand creative ideas built on consumer behaviour and tested with real consumers for efficacy. Lead image: top left to right, Ken Roberts, Isobell Roberts, bottom left to right, Jaimee Lincoln, Daniel Lord. The BrandComms.AI models are customised […]
Independent Media Agencies Of Australia (IMAA) Announces Record 44 New Group Deals For 2024
The Independent Media Agencies of Australia (IMAA) announced a record number of new group deals for its members, offering additional savings on everything from workplace cultural health checks to research and data insights.Lead image: Sam Buchanan, IMAA CEO. The new deals provide members with savings on insurance, along with industry reporting tools, HR, management, data, out-of-home verification, […]
After Google Search Spike, Reddit Shares Jump 14% In First Quarterly Results Since IPO
Reddit shares are on the up after the website released its first quarterly results since its IPO in March. Reddit’s revenue beat expectations coming in at $243 million vs the $212.8 million expected by LSEG. The site’s ad revenue increase put it firmly ahead of its competitors: Reddit reported $222.7 million in ad revenue for […]
Gippsland Dairy Celebrates The Deliciousness Of Patience With ‘Slow Good’ Platform Via Special
Gippsland Dairy Yogurt is launching a new brand platform this week celebrating the unique, time-consuming process by which it is crafted. “In a category and industry focused on quick production and lowest cost, Gippsland Dairy has been able to retain its award-winning texture and taste by keeping true to its unique production method. We’re thrilled […]
Let Them Eat Cake: Cashed-Up Professionals Are Back In CBDs And Airports And They Want Their Audis
Offices and airports have become key hubs for social connectivity and brand engagement for today’s affluent business professionals, exclusive new research from oOh!media has found. In the post pandemic era, the study ‘A Professional Perspective’ by strategic consumer insights consultancy Nature, revealed 83 per cent of business professionals say while hybrid work is the new […]
Mariah Carey Lends Her Inimitable Voice to ‘Portrait of a Portrait’, Audible’s Latest ‘Words + Music’ Installment
Audible announced that Mariah Carey’s ‘Words+Music‘ installment, ‘Portrait of a Portrait’, will debut on Thursday, May 23, exclusively from Audible. In the 40th volume of Audible’s franchise, the best-selling, award-winning visionary will immerse listeners in an enchanting Butterfly Lounge session that is not only an unparalleled auditory experience, but a masterclass in the art of […]
AiMCO Announces New Member Webinar To Deep-dive Into The Intricacies Of Influencer Agreements
The Australian influencer marketing council (AiMCO) announced its new ‘Influencer Agreements 101’ webinar – a deep-dive into influencer agreements between brands and influencers, or their agencies. Lead image: Tegan Boorman, guiding council chair, AIMCO. The webinar, to be held on May 14, will explore the intricacies of legal and contractual agreements between brands, agencies and […]
TikTok’s Head Of People AUNZ Laura Chuck Leaves After Nearly 4 Years
TikTok’s head of people for Australia and New Zealand Laura Chuck has left after nearly four years in the role. In an emotional LinkedIn post, Chuck said “It’s with mixed emotions that I bid farewell to my incredible journey at TikTok, where I’ve spent nearly four incredible years”. Chuck joined TikTok in June 2020 and was […]
News Corp Australia Gets Ready For D_Coded 2024
News Corp Australia will be unveiling transformative solutions to navigating today’s rapidly changing digital landscape at the company’s annual D_Coded event next week. Over two days in Sydney and Melbourne, a series of live presentations and product announcements will outline how brands can gain a strategic advantage, build stronger customer relationships and achieve long-term growth. […]
Ideally Continues high growth trajectory, appoints senior marketing lead
Ideally has appointed international brand marketer Maura Halpin to the newly created role of marketing lead, effective immediately. The appointment comes at a pivotal time in the brand’s ambitious growth strategy following its launch in August 2023. Since launch Ideally has announced a $2.15m seed investment has grown to nearly 20 staff across Australia and […]
Feel-Good Gin! The Oasis Committee And Spirit of Little Things Collab On Charity Gin
The Oasis Committee in partnership with Spirit of Little Things has created the perfect bottle of gin for every media office bar cart with all proceeds from the signature gin to go towards Oasis Project and Western Australia’s disadvantaged youth. The Oasis Committee is focused on leveraging the power of the WA advertising and communications […]
TV Ratings (06/05/2024): Emotional Lego Masters Goodbye Does The Numbers For Nine
And we thought Lego could only make you cry when you accidentally stood on a piece.
Lisa Wilkinson AM To Join Cannes In Cairns As Keynote Speaker
Multi-Award Winning Journalist and TV Host Lisa Wilkinson AM to speak at Cannes in Cains, sponsored by Pinterest.
Mamamia Names Natalie Harvey As New CEO
Mamamia has today announces the appointment of Natalie Harvey as Chief Executive Officer.
‘The Media Has A Way To Go On Diversity’ – Diversity Council Leader Lisa Annese On Industry Diversity And Why Sunita Gloster Is An Important Addition To Their Board
Few are more qualified than a Gruen regular to knock adland and the media into shape on diversity.
Mike Shows Up At A Wake And Still Hasn’t Seen That Show, In Latest Instalment Of ‘I Saw It On Binge’, Via Thinkerbell
Why is it we pay for 19 SVOD accounts namely due to FOMO but then rarely bother to watch the shows anyway?
Flexiroam Partners With Specialist Agencies To Launch “Ready For Anything” Global Campaign
Do you return from overseas with Bali belly, a possible STI & a huge phone bill? FlexiRoam may help with the last one.
Samsung Unveils Power Of AI To ‘Upscale Every Moment’ With Neo QLED 8K
Got mates who brag about their 83-inch, 10K resolution, OLED screen TV? You're just as bored & baffled as all of us.
Media-Wize Wins AUSCERT PR Account
Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.
Snapchat Taps Gelato Messina In New Brand Campaign
B&T needs little tempting to scoff more Gelato Messina. Apart from having to go up a size.
Travel Insurer Trippi Draws Ire From The Brazilian Embassy Over Cheeky Brazilian Ad
There's a very fine line between "playful" and "utterly offensive". These ads are almost a dictionary definition of it.
Racing NSW Hits Tabcorp With Legal Action Over $6 Million Revenue Loss
Here's some horse racing news that thankfully doesn't require a silly hat or passing out in a nearby rose bush.
AI Tools Such As ChatGPT Leading To ‘Content Overwhelm’ Among Marketers
Study says tech leading to an avalanche of content for marketers. Not to mention having to read the instruction manuals.
Stake Appoints 72andSunny As It’s Creative Partner
72andSunny nabs Stake's creative. And by that we mean the investment platform, not the nemesis of all vampires.
61% Of Aussies Want Corporate Australia To Stay Away From Social & Political Issues Leo Burnett Study Finds
Do you love a study that appears to fly in the face of every study before it? Be mesmerised by these results from Leos.
Brendon Cook, OAM, Inducted into the OMA Hall of Fame
Other than Australia's typically pleasant weather, no one's done more for outdoor than the former oOH! boss.
New Campaign Highlighting Renewable Gas As A Crucial Component Of Energy Transition
It's hard not to make a renewable gas ad sound like a tedious Year 9 science lesson. So well done to the agency here.
Love Media Welcomes Alana Dowling As New Client Director
Seasoned media pro Alana Dowling joins the Love Media team. Clearly replacing someone who didn't love it
B&T 30 Under 30 – Where Are They Now? Until Recently, Prison!
A prestigious 30 Under 30 gong can get you headhunted, promoted or, in this instance, a two-year stint in the slammer.
“We Will Never Tell A Journalist What To Write” – Nine’s Aimie Rigas On How Data Is Shaping News
Data becoming the journalist's tool for more engaged content. Still not beating dodgy MAFS contestants or a Kardashian.
Beware The Bad Guy. Billie Eilish Fans Brace Themselves For Scammers
Thought getting Tay Tay tickets was an unimaginable nightmare? Read on as Billie Eilish promoters say hold my beer.
Twilio Names Chris Koehler As CMO
Chris Koehler named as Twilio's CMO. Which may prove a prickly tongue twister after a lengthy open bar tab.
ARN Announces Ad Sales Partnership With The Athletic
Can we slow the rotation of the sun? Because that's the only way we'll fit all these new podcasts into one day.
Burger Wars Continue As Hungry Jack’s Brings Back The Big Jack & Mega Jack
Hungry Jack's' Big Mac ripoff set to return after recent legal win. Still no one racing to clone the Filet-O-Fish.