Supercheap Auto Reveals Action-packed Ad For Revheads
Three countries; eight months of production; sixty-plus crew; ten shoot days; eighty- five flights; eight hundred plus hours of VFX; twelve race cars, forty sets of tyres; one Hollywood star.
Supercheap Auto’s new advertising campaign will again raise the bar of what is possible in an all out action packed TV commercial
Check out the 30-second or longer three-minute spot below:
Or there’s the three minute version:
Last year’s ‘The Best Performing Oils’ campaign, created by The Dreamers, had an incredible 60M+ views world wide, far exceeding the expectations of the Australian automotive parts retailer.
“Last year’s campaign was phenomenal, out performing any campaign we’ve ever done” said David Bauer, GM Marketing at Supercheap Auto. “To be voted as one of the Top 8 Ads in the 2017 World Retail Awards demonstrates the incredible effectiveness of what we were able to achieve with The Dreamers”.
“We knew we had to go bigger and better this year, and we’ve managed to achieve something incredible” said Allan Hardy, Director of The Dreamers.
“We’ve created Octane Island, which houses a series of individual brand campaign releases, the first of which is the ‘The Best Performing Oils’ campaign. With five months of pre-production and developing the creative, we were able to turn this dream into reality” said Hardy.
The TV commercial was filmed throughout Japan, USA and Australia.
“We were incredibly fortunate to work with iconic Hollywood actor Danny Trejo (Heat, Desperado, Con Air) who I’ve long admired” says Hardy, noting that “the chance to work with one of his heroes was one of the best moments of his career so far”.
The commercial uses the hit song ‘Fortunate Son’ by Creedence Clearwater Revival as performed by Aussie Hip Hop stars Bliss n Eso, to enrich the story and action sequences. ARIA Award winners Bliss n Eso are fresh off their third Australian Number One album release ‘Off The Grid’, and have had an amazing run of Australian touring shows before they head off to North America for the rest of the year.
“Fortunate Son is such a powerful song, certainly iconic from featuring in so many movies. It was an exciting challenge to collaborate with both Creedance Clearwater Revival and Bliss n Eso to bring to life a new version of this classic track” gleams Hardy.
The filming of the new ‘The Best Performing Oils’ campaign was shot in three exciting locations rarely seen before on film. Hardy said it was a dream come true, having the opportunity to scour the world for the coolest possible locations.
“We used an abandoned power station in rural NSW that hasn’t seen the light of day in around thirty years, so it was an immense hurdle to make sure that the building could handle what we were throwing at it” says Hardy. “It was up to the task though, and the backdrop that it provides is pretty breathtaking.”
The crew then travelled to Calder Park Raceway, a dilapidated NASCAR style track on the outskirts of Melbourne to continue filming the high action scenes.
Additional filming took place on the abandoned Hashima Island, Japan (as seen in James Bond ‘Skyfall’) and in Hollywood using a mix of Australian and American crew and talent.
Featuring at the heart of the new commercial is a mix of the most powerful, unique and adrenaline fueled cars you can find. These 1200 horsepower machines are known for unleashing explosive and entertaining displays at motorsport events and are loved by fans nation-wide, but never have they been put through such crazy challenges in hostile environments.
“We wanted this to be an experience” said Hardy, “we wanted this to be our own Hollywood action film”.
The shooting days had ten high performance vehicles, pyrotechnics teams, stunt drivers and a sixty-plus crew over ten days to ensure The Dreamers vision was captured with technical sophistication.
Please login with linkedin to comment
Supercheap AutoLatest News
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.
Bumble Reveals New Brand Identity To Usher In New Era Of Dating
It's ironic that all the dating apps market themselves as having no weirdos, freaks or mummy's boys like their rivals.