Campaign: Supercheap Auto And The Dying Art of Garage Maintenance

Campaign: Supercheap Auto And The Dying Art of Garage Maintenance

The General Store has launched a new TV campaign for Supercheap Auto with three light-hearted ads celebrating the dying arts of car and garage maintenance.

Matt Newell
Posted by Matt Newell

The first ad is a celebration of the perfect garage… a garage that is now the envy of the neighbourhood. It encourages Australians to reclaim their garage from the spiders, unused Abmasters and Def Lepard CDs and discover its true potential.

The second ad in the campaign focuses on the lost art of car washing… “Too often outsourced to a highly polished money making machine.” It is a celebration of those men and women who have the gumption to roll up their sleeves and make sure the job gets done right.

And the third ad celebrates the moment of joy felt by you, and your rev-head neighbours, when you actually get that big V8 restoration project roaring to life.

The campaign launches across Australia and New Zealand this week across TV and digital media.