Effective 1 January 2016, Carat South Australia will be an affiliate partner to Carat Australia launching with 16 staff and over $50 million in client billings.
Carat South Australia launches with a strong local client base increasing the scale of the Carat brand and delivering both national and regional growth, and will bring its successful product offering to Adelaide to compliment what is already a strong local business in Adelaide.
Carat South Australia general manager, Vikki Friscic said, “The decision to align with Carat was taken to ensure that we could continue to provide the best possible media service to our clients. Our focus is on continuing to grow their and our businesses”.
Speaking of the news, Carat Australia CEO Simon Ryan said, “I’m excited and proud to further evolve the Carat offering by launching our fifth office to align to our great reputational leadership position.
“Working with Krystyna, Vikki and the team in Adelaide to shape our collective offering is certainly something that generates great discussion and passion for the media business.”