Almond Breeze Launches $3m Campaign Via DAYLIGHT Agency

Almond Breeze Launches $3m Campaign Via DAYLIGHT Agency
SHARE
THIS



DAYLIGHT Agency has unveiled a new nationwide $3 million integrated brand awareness campaign for almond milk brand Almond Breeze.

The new campaign has built on the success of last year’s ‘Breeze the Day’ campaign, and features national out-of-home bus, billboard and shopping centre advertising, along with digital and social marketing, all of which are underpinned by strategic PR initiatives.

Almond Breeze campaign

On top of this, DAYLIGHT is set to launch a multimillion dollar trade campaign for the Almond Breeze Barista Blend which will include new product packaging and a comprehensive marketing strategy targeted directly at Australia’s barista community.

Mike McNulty, country manager for Australia and New Zealand at Almond Breeze, said: “Australians are embracing the health benefits of almond milk and the growing success of our brand in this space has been the strategic integration of advertising, creative, social, digital and public relations initiatives.

“The marketing dollar goes further when a clever creative campaign is supported by targeted and ongoing public relations activities. With both tools at play, brand awareness becomes memorable and more meaningful to the consumer and that’s where brand loyalty is built.”

Chris Gray, managing director of DAYLIGHT Agency, said: “To know our creative and strategic advice has led to a sales increase of 200 per cent on last year’s figures is incredibly satisfying for us.

“That’s a real win for our team and reinforces the DAYLIGHT offering of having a range of integrated communication capabilities under the one roof. It’s a true collaboration that genuinely supports our clients.”

Australia is the biggest and fastest-growing market outside the US for the Almond Breeze brand.

CREDITS

Client: Blue Diamond Growers

Country manager for Australia and New Zealand, Almond Breeze: Michael McNulty

Creative, digital and social: DAYLIGHT Agency

Executive creative directors: Chris Mitchell and Geoff Corbett

Account team: Emma Catchpole, Niamh Hamill and Harriet Hall

Photographer: Wendell Teodoro

Re-touching: Ted Blore, AdMagic

 

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]