What Recession? Demand For Marketers & Digital Experts Still Strong Despite The Downturn

What Recession? Demand For Marketers & Digital Experts Still Strong Despite The Downturn
SHARE
THIS



A new study by recruitment firm Hays has found that 35 per cent of Aussie firms say they are still hiring during the pandemic, with demand for marketers and online/digital content writers one of the most in-demand roles.

Conducted in June 2020, the survey of over 1,100 employers revealed that only 19 per cent currently have a recruitment freeze in place.

According to the study, these are the most in-demand roles:

  • IT: Infrastructure, software developers and engineers and cloud architects and engineers;
  • Life sciences: Clinical research, sales and project management;
  • Marketing & digital: Online/digital content writers, MarTech and internal and change communications experts;
  • Accountancy & finance: Financial accounting/reporting, budgeting and data analytics;
  • Human resources: Change management, organisational development and employee relations;
  • Banking: Operations, risk analysts and managers and sales.

Hays’s survey results also point to an increased focus on data and digital engagement. Since the coronavirus crisis first began, 49 per cent of employers surveyed said they have increased their adoption of agile working practices, 38 per cent have increased their focus on digital engagement with their customers, 35 per cent have invested in infrastructure or applications to facilitate remote working and 21 per cent have increased their use of data to analyse business performance.

The survey also identified the soft skills employers are prioritising right now when they recruit. Topping the list is communication (45 per cent), followed by adaptability (40 per cent) and team work (39 per cent).

Commenting on the findings, Nick Deligiannis, managing director of Hays in Australia and New Zealand, said: “Many industries remain active and we’re seeing an uptick in hiring in certain areas. The IT, life sciences, marketing, accountancy, HR and banking fields in particular are seeing jobs being added in key areas.

“While the coronavirus changed the job market almost overnight, there is now an increasing number of opportunities available. For those looking for their next opportunity, targeting jobs in these areas is a sensible strategy.

“When applying for these jobs, it’s important to highlight your relevant skills and experience. If you need to, take some time to upskill. There are a number of ways you can upskill that won’t break the bank, such as following industry leaders on social media, attending webinars, listening to relevant online content like TED Talks and podcasts, joining an industry or professional association and asking for stretch opportunities in your current role,” Deligiannis said.

 

Please login with linkedin to comment

Hays Recruitment

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.