Independent brand strategy and design agency The Edison Agency has today announced the promotion of Steve Wren from group account director into the newly created business director role.
As business director, Steve will work to find and convert new opportunities that strive to have a positive impact for current clients, and the people and consumers they serve. This newly created role, working closely with both general manager Michael Tsapazi and agency founder Amber Bonney, will see Steve continue to lead the overall relationships from client servicing, partnerships approach, integrated product development and innovation to team management.
On the new position, Steve said: “It’s been a great and exciting learning curve coming from the world of advertising and media to a more single-minded brand strategy role – and the amazing work and client retention the team have delivered across blue chip FMCG and indie startups alike is testament to our ‘Design for Good’ approach.
“This role is reflective of the business’s ambition to push forward with new client-lead solutions, and truly integrate The Edison Agency as the expert branding extension to the client/management teams.”
The role is focused on driving innovation, new models across a variety of client portfolios and industry sectors from property to FMCG, and therefore Steve will be responsible for leading planning, strategy development, client profitability, client organic revenue growth and ensuring the account management team deliver faultless brand execution across established and new to market programs.
In 2022 The Edison Agency was listed on the AFR Fast 100 Startup at No. 82, as the agency grows and evolves. The agency is hopeful the new role will help facilitate and guide changes with both current and future clients to create lasting partnerships and maximum social purpose impact.
In striving for B Corp Certification, as a purpose led for-profit business model, Edison is working hard to create positive change across all areas of the business with the FY22 year seeing the business overachieve on its financial targets, achieving a 3.5 per cent commitment of total revenue to Design for Good initiatives including cash donations, pro-bono and low-bono programs and investment in mentoring and education of people in the creative industry.
