Sophie Monk Stars In Amusing Jimmy Brings Campaign Via Paper Moose

Sophie Monk Stars In Amusing Jimmy Brings Campaign Via Paper Moose

Jimmy Brings has launched a campaign via Paper Moose spreading the word of its 30-minute alcohol delivery service, right when social distancing Aussies are making fewer trips to the bottleshop.

Partnering with Australian media personality Sophie Monk, the spots explore the quirky side of lockdown life, and how time is getting harder to judge as the days and weeks pass by. We see Sophie order on the app and get back to what she was doing – solo yoga practice, getting crafty with food and prepping for a video conference date – with Jimmy Brings arriving well before she expects it. The theme of lockdown was all too familiar to the team at Paper Moose, who needed to brainstorm the brief remotely and move into production mid pandemic. and

Says Nick Hunter, ECD at Paper Moose, “Turning a campaign around in two weeks is normally a challenge, but during Covid it’s an even bigger one. It was great having the agility to work with Sophie and the team Jimmy Brings to quickly bring to life this fun, quirky reflection of our iso lives. We jumped at the opportunity to work with Jimmy Brings again – their brand has such a great sense of humour”.

Says Nicole Hofstadter, Producer at Paper Moose, “Being a hybrid advertising-production agency we were able to seamlessly move from creative through to in-house post-production, while also keeping numbers on set minimal. It was a dynamic and challenging effort, to pull off a high calibre production with a limited crew. I’m really proud of what we were able to achieve.”

The campaign represents a move towards more traditional advertising for Jimmy Brings, with its first TVCs.

Says Jamie Gagliardi, Head of Marketing at Jimmy Brings, “We’re proud to be working with Paper Moose to reach a new audience in our first ever integrated television and digital campaign. With more Australians at home, television felt like a natural progression to raise awareness for our service. Sophie Monk was the obvious choice to represent us – she’s cheeky, entertaining and has a wicked sense of humour, all captured by the hardworking team at Paper Moose who worked wonders within Covid-19 limitations.”


Client: Jimmy Brings

Head of Marketing: Jamie Gagliardi

Social Media & Content Manager: Jennifer Mackie

Creative & Production Agency: Paper Moose

Executive Creative Director: Nick Hunter

Copywriters: Jazz Twemlow, Kate Holdsworth

Business Development: Charlotte Meldrum-Hanna

Producer: Nicole Hofstadter

Director: Harrison Woodhead

DOP: Dimitri Zaunders

Editor: Oliver Trauth-Goik

Grade: Yanni Kronenberg

Sound Engineer: Luke Stacey Doorbell

Engineer: Rob Hughes

Graphic Designer: Leonardo Miranda

Digital Media: Magic

TV Media: Denstu

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