Seven Victorian Charities Join Forces To Light Up Thousands Of Lives With ‘Power Up’ 2021 Campaign

Seven Victorian Charities Join Forces To Light Up Thousands Of Lives With ‘Power Up’ 2021 Campaign
Georgia Ahern
By Georgia Ahern



The Power Up campaign will light up thousands of lives, many of whom have been directly affected by the financial and social impacts of COVID-19, and help power the Victorian community’s social recovery.

The Power Up challenge is for people of all abilities and will harness the energy of anyone and everyone. Whether stepping, wheeling, running, cycling or dancing, participants will set a personal goal for how much physical energy they will generate through movement over the month.

They can select a participating charity to support or decide to split their fundraising between all seven and fundraise via sponsorships to achieve their goal.

The collective goal is to generate 500,000 watts of energy, enough to power the MCG lights for over a year through movement.

Activity will be measured through fitness tracking devices and automatically converted to kilowatts through participants’ fundraising pages.

The Power Up campaign will culminate in taking the virtual kilowatts raised to create a beam of light that will be seen for miles around on Saturday 27th March. 

The charities involved are Bully Zero, Big Brothers Big Sisters, Brainwave, Ready Set, Lord Somers Camp & Powerhouse, Mirabel Foundation and Little Dreamers.

“At Bully Zero, we are a community of caring people passionate about creating an Australia where we all feel safe, valued and respected,” said Janet Grima, CEO of Bully Zero.

“Power Up offers us a chance to unite, get off the couch and do something meaningful!”

As Mark Watt AM, CEO of Big Brothers Big Sisters said, “convert your energy for those in need and help our young people step out of isolation and into connection.”

Dr Amy Timoshanko CEO, Brainwave Australia added “Power Up closely aligns with all Brainwave stands for and we are thrilled to be a part of the campaign. This event is inclusive, active, and a positive way to light up the lives of everyone involved.”

“Ready Set is all about connection and kindness, and this challenge gives every person the chance to connect to a cause they care about, light up the lives of others and make a real difference,” said CEO of Ready Set, Wendy Draayers.

“We are delighted to bring together seven amazing charities that allows us to unite behind one common goal in these difficult times,” says Tim Ryan, CEO of Lord Somers Camp & Power House. “We remain focused on creating a stronger, more inclusive society and look forward to powering up our community together.”

The participating charities in Power Up are:

  • Bully Zero

Preventing and reducing bullying through education, advocacy and support.

  • Big Brothers Big Sisters 

Mentoring program for socially and emotionally isolated youth.

  • Brainwave

Support for children with neurological conditions, and their families and carers. 

  • Ready Set

Supporting long term unemployed to overcome obstacles to employment.

  • Lord Somers Camp and Power House

Creating a stronger, more inclusive society through service to others.

  • Mirabel Foundation

Supporting children orphaned or abandoned due to parental illicit drug abuse. 

  • Little Dreamers

Supporting young carers for family members affected by disability, illness, or addiction.




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