The Power Up campaign will light up thousands of lives, many of whom have been directly affected by the financial and social impacts of COVID-19, and help power the Victorian community’s social recovery.
The Power Up challenge is for people of all abilities and will harness the energy of anyone and everyone. Whether stepping, wheeling, running, cycling or dancing, participants will set a personal goal for how much physical energy they will generate through movement over the month.
They can select a participating charity to support or decide to split their fundraising between all seven and fundraise via sponsorships to achieve their goal.
The collective goal is to generate 500,000 watts of energy, enough to power the MCG lights for over a year through movement.
Activity will be measured through fitness tracking devices and automatically converted to kilowatts through participants’ fundraising pages.
The Power Up campaign will culminate in taking the virtual kilowatts raised to create a beam of light that will be seen for miles around on Saturday 27th March.
The charities involved are Bully Zero, Big Brothers Big Sisters, Brainwave, Ready Set, Lord Somers Camp & Powerhouse, Mirabel Foundation and Little Dreamers.
“At Bully Zero, we are a community of caring people passionate about creating an Australia where we all feel safe, valued and respected,” said Janet Grima, CEO of Bully Zero.
“Power Up offers us a chance to unite, get off the couch and do something meaningful!”
As Mark Watt AM, CEO of Big Brothers Big Sisters said, “convert your energy for those in need and help our young people step out of isolation and into connection.”
Dr Amy Timoshanko CEO, Brainwave Australia added “Power Up closely aligns with all Brainwave stands for and we are thrilled to be a part of the campaign. This event is inclusive, active, and a positive way to light up the lives of everyone involved.”
“Ready Set is all about connection and kindness, and this challenge gives every person the chance to connect to a cause they care about, light up the lives of others and make a real difference,” said CEO of Ready Set, Wendy Draayers.
“We are delighted to bring together seven amazing charities that allows us to unite behind one common goal in these difficult times,” says Tim Ryan, CEO of Lord Somers Camp & Power House. “We remain focused on creating a stronger, more inclusive society and look forward to powering up our community together.”
The participating charities in Power Up are:
- Bully Zero
Preventing and reducing bullying through education, advocacy and support.
- Big Brothers Big Sisters
Mentoring program for socially and emotionally isolated youth.
Support for children with neurological conditions, and their families and carers.
- Ready Set
Supporting long term unemployed to overcome obstacles to employment.
- Lord Somers Camp and Power House
Creating a stronger, more inclusive society through service to others.
- Mirabel Foundation
Supporting children orphaned or abandoned due to parental illicit drug abuse.
- Little Dreamers
Supporting young carers for family members affected by disability, illness, or addiction.
Please login with linkedin to comment
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]