Seven Victorian Charities Join Forces To Light Up Thousands Of Lives With ‘Power Up’ 2021 Campaign

Seven Victorian Charities Join Forces To Light Up Thousands Of Lives  With ‘Power Up’ 2021 Campaign

The Power Up campaign will light up thousands of lives, many of whom have been directly affected by the financial and social impacts of COVID-19, and help power the Victorian community’s social recovery.

The Power Up challenge is for people of all abilities and will harness the energy of anyone and everyone. Whether stepping, wheeling, running, cycling or dancing, participants will set a personal goal for how much physical energy they will generate through movement over the month.

They can select a participating charity to support or decide to split their fundraising between all seven and fundraise via sponsorships to achieve their goal.

The collective goal is to generate 500,000 watts of energy, enough to power the MCG lights for over a year through movement.

Activity will be measured through fitness tracking devices and automatically converted to kilowatts through participants’ fundraising pages.

The Power Up campaign will culminate in taking the virtual kilowatts raised to create a beam of light that will be seen for miles around on Saturday 27th March. 

The charities involved are Bully Zero, Big Brothers Big Sisters, Brainwave, Ready Set, Lord Somers Camp & Powerhouse, Mirabel Foundation and Little Dreamers.

“At Bully Zero, we are a community of caring people passionate about creating an Australia where we all feel safe, valued and respected,” said Janet Grima, CEO of Bully Zero.

“Power Up offers us a chance to unite, get off the couch and do something meaningful!”

As Mark Watt AM, CEO of Big Brothers Big Sisters said, “convert your energy for those in need and help our young people step out of isolation and into connection.”

Dr Amy Timoshanko CEO, Brainwave Australia added “Power Up closely aligns with all Brainwave stands for and we are thrilled to be a part of the campaign. This event is inclusive, active, and a positive way to light up the lives of everyone involved.

“Ready Set is all about connection and kindness, and this challenge gives every person the chance to connect to a cause they care about, light up the lives of others and make a real difference,” said CEO of Ready Set, Wendy Draayers.

“We are delighted to bring together seven amazing charities that allows us to unite behind one common goal in these difficult times,” says Tim Ryan, CEO of Lord Somers Camp & Power House. “We remain focused on creating a stronger, more inclusive society and look forward to powering up our community together.”

The participating charities in Power Up are:

  • Bully Zero

Preventing and reducing bullying through education, advocacy and support.

  • Big Brothers Big Sisters 

Mentoring program for socially and emotionally isolated youth.

  • Brainwave

Support for children with neurological conditions, and their families and carers. 

  • Ready Set

Supporting long term unemployed to overcome obstacles to employment.

  • Lord Somers Camp and Power House

Creating a stronger, more inclusive society through service to others.

  • Mirabel Foundation

Supporting children orphaned or abandoned due to parental illicit drug abuse. 

  • Little Dreamers

Supporting young carers for family members affected by disability, illness, or addiction.




Please login with linkedin to comment

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]