SBS Achieves Net Zero On Direct Emissions

SBS Achieves Net Zero On Direct Emissions
B&T Magazine
Edited by B&T Magazine



SBS will use its 2024 Upfront event to showcase the steps it has taken to carve a clear leadership position within the Australian media on sustainability and an ambitious pathway towards Net Zero on all its emissions.

The broadcaster today confirmed it had achieved Net Zero on its direct emissions (covering Scope 1 and 2) and it is the first Australian TV network to begin using Sustainable Screens Australia’s albert Toolkit to measure and reduce production emissions.

Among the shows that are starting carbon measurement in 2024 are Insight, The Cook Up with Adam Liaw, and Going Places with Ernie Dingo, with further shows to be added in coming months.

“According to Nielsen’s Sustainability Rankings, in 2022 SBS ranked number one among media and telco brands when it came to social and environmental good,” said James Taylor, SBS managing director.

“This week we are going even further and using our Upfronts to talk to the market about how SBS is the first Australian broadcaster to have achieved Net Zero on its direct emissions for Scopes 1 and 2”.

In a major step towards decarbonising its direct operations, SBS switched to 100% renewable energy in FY23. This was achieved through the Federal Government’s Large Scale Renewable Energy Target scheme with the purchase of Large-Scale Generation Certificates which stimulate the renewable energy market. SBS is also transitioning its fleet to hybrid and electric vehicles. These changes mean SBS has achieved Net Zero for its direct operations.

SBS has also analysed its supply chain, working with content, technology, and marketing partners to map their decarbonisation plans. Scenario modelling has enabled SBS to project an ambitious target to reach Net Zero by 2045 across all three scopes including its supply chain. SBS will also now begin the process of applying for endorsement of this Net Zero target by the Science Based Targets Initiative, recognised as the global standard for Net Zero commitments backed by science.

“Now that we have tackled our direct emissions, our next focus is our supply chain,” said Taylor.

“I am very pleased that we are setting an ambitious date of 2045 for Net Zero on all emissions, including Scope 3. This is a space where SBS can and should lead the industry”.

“We’ll do this in collaboration with our production partners and I am pleased that SBS has already begun carbon measurement on key TV franchises such as Insight, The Cook Up with Adam Liaw, and Going Places with Ernie Dingo.

A founding member of Sustainable Screens Australia, SBS has consistently led the sector on sustainability in Australia and was among the first broadcasters (along with the ABC) to begin measuring carbon emissions for its operations and supply chain in 2020-2021. SBS is now in the third year of measuring emissions from this baseline.

“As a responsible purpose-driven public broadcaster, sustainability is at the heart of our strategy,” said Abigail Thomas, SBS head of sustainability. “SBS is taking an ambitious but credible approach to decarbonising its operations and supply chain, helping to lead the Australian broadcasting industry to tackle this key global challenge”.

“Our media agency partners have been talking to us about sustainability for a number of years and indeed Nielsen’s consumer metrics show Australians believe and expect SBS to be a leader in this area,” said Adam Sadler, SBS director of media sales.

“Today we are showing the industry and public that perception matches the reality and that SBS is leading the way for public and commercial broadcasters to set an ambitious Net Zero target”.




Please login with linkedin to comment

net zero SBS Sustainable Screens Australia

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]