Saatchi & Saatchi Win Monteith’s Account

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Saatchi & Saatchi Australia has been appointed to the Monteith’s business following a competitive pitch process held at the end of last year.

Drinkworks’ first assignment for Saatchi & Saatchi is to re-affirm Monteith’s Cider position as the premium cider brand in Australia.

Michael Rebelo, CEO said:  “Needless to say, the entire agency is pumped by the opportunity to work on Monteith’s. This is a category we’ve got loads of experience in; we’ve just been waiting for the right brand to give us the opportunity.”

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