Saatchi & Saatchi Australia has been appointed to the Monteith’s business following a competitive pitch process held at the end of last year.
Drinkworks’ first assignment for Saatchi & Saatchi is to re-affirm Monteith’s Cider position as the premium cider brand in Australia.
Michael Rebelo, CEO said: “Needless to say, the entire agency is pumped by the opportunity to work on Monteith’s. This is a category we’ve got loads of experience in; we’ve just been waiting for the right brand to give us the opportunity.”
William Papesch, Marketing Manager, said: “I was impressed just how passionately Saatchi & Saatchi embraced the brand challenge. Their ideas had the consumer at the heart, and were creatively very bold. We think this is the first step in what will be a strong and fruitful relationship between Drinkworks and Saatchi & Saatchi.”
Free TV Australia today called for changes to the anti-siphoning rules to be fast tracked to protect Australians’ access to live and free sport. It follows yesterday’s news that streaming giant Amazon Prime had has secured the Australian rights to the next cricket World Cup alongside a range of other tournaments run by the International […]