Saatchi & Saatchi Launch Sweet Spot For Natural Confectionery Company
Saatchi's new lolly ad tugs at the old heart strings. Although it could simply be a case of our angina playing up.
Charmaine Andrew
I commenced my career in advertising over 15 years ago via the Communications Council University Graduate Program at Clemenger BBDO, Sydney. Over the years, I’ve gained experience working across major international clients such as Pepsi, Lion Nathan, Mars, McDonald’s, P&G and General Mills.I’ve worked with some wonderful people across many countries. During my time in London at AMV BBDO as European Account Director on Mars I was responsible for running business across 27 markets. It was exciting managing campaigns across numerous markets that have both cultural and language differences. The creative product and campaign results achieved made all the trips to Paris and Germany and Prague and Russia etc. worth it !I’m proud to have been part of teams that have won a number of industry awards such as a Gold AFA Effectiveness Award for Hahn Premium Light at Clem’s and Cannes awards for McDonald’s “Inner-Child” and “Cheeseburger – Life” at Leo Burnett and "Sounds Italian" for Capi at Saatchi & Saatchi .Right now, in my role as New Business Director at Saatchi & Saatchi Australia I’m responsible for facilitating and transitioning new agency business and training people on how to run a New Business Machine. I’m excited about the part I can play in growing and shaping both Clients’ businesses and our own.
