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Reading: Saatchi & Saatchi Launches First Work For Bank Of Melbourne
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B&T > Advertising > Saatchi & Saatchi Launches First Work For Bank Of Melbourne
AdvertisingMarketing

Saatchi & Saatchi Launches First Work For Bank Of Melbourne

Charmaine Andrew
Published on: 23rd March 2015 at 10:00 AM
Charmaine Andrew
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Bank of Melbourne has launched a new brand campaign looking to re-establish the brand’s unique offering as the only bank born for the city and Victorian state, dedicated to building the prosperity of Victoria’s people, businesses and communities.

It is the first work produced with Saatchi & Saatchi who were appointed as the bank’s lead agency in January.

The campaign objective was to demonstrate the brand’s customer first approach. We wanted to capture the spirit of Melbourne and Victoria and prove that Bank of Melbourne is more than just the Bank OF Melbourne but the Bank FOR Melbourne. There was no better way to showcase this than to feature some of the extraordinary makers, crafters and doers that make up this unique city and state.

The 90 second launch film features short narratives on 12 Melbourne ‘makers’, from neon sign makers Coles Neon, Melbourne swim club Brighton Icebergs and Williamstown boat builder Blunt Boats.

The new brand film is supported with across digital, outdoor, in-store, social and cinema.

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TAGGED: Cannes Lions Healthcare, Clemenger BBDO Sydney, earth hour
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By Charmaine Andrew
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I commenced my career in advertising over 15 years ago via the Communications Council University Graduate Program at Clemenger BBDO, Sydney. Over the years, I’ve gained experience working across major international clients such as Pepsi, Lion Nathan, Mars, McDonald’s, P&G and General Mills. I’ve worked with some wonderful people across many countries. During my time in London at AMV BBDO as European Account Director on Mars I was responsible for running business across 27 markets. It was exciting managing campaigns across numerous markets that have both cultural and language differences. The creative product and campaign results achieved made all the trips to Paris and Germany and Prague and Russia etc. worth it ! I’m proud to have been part of teams that have won a number of industry awards such as a Gold AFA Effectiveness Award for Hahn Premium Light at Clem’s and Cannes awards for McDonald’s “Inner-Child” and “Cheeseburger – Life” at Leo Burnett and "Sounds Italian" for Capi at Saatchi & Saatchi . Right now, in my role as New Business Director at Saatchi & Saatchi Australia I’m responsible for facilitating and transitioning new agency business and training people on how to run a New Business Machine. I’m excited about the part I can play in growing and shaping both Clients’ businesses and our own.

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