Further to the consolidation of its Cadbury brands with Saatchi & Saatchi earlier this year, Mondelez has now also awarded the agency the Sour Patch and The Natural Confectionery Company brands.

Michael Rebelo, Saatchi & Saatchi CEO said: “Being appointed to handle all the Cadbury brands earlier this year was a wonderful endorsement of our partnership. To now also be awarded these confectionery brands is a real privilege and a great way to round out the year.”