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Reading: Saatchi & Saatchi Snares Kate Smither From M&C Saatchi For New Strategy Role
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B&T > Media > Saatchi & Saatchi Snares Kate Smither From M&C Saatchi For New Strategy Role
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Saatchi & Saatchi Snares Kate Smither From M&C Saatchi For New Strategy Role

Charmaine Andrew
Published on: 4th February 2016 at 11:56 AM
Charmaine Andrew
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Saatchi & Saatchi Australia has appointed Kate Smither as its new chief strategy officer.

Smither is regarded as one of the world’s most awarded strategists, recognised by all the major creative and effectiveness awards. While global planning director at Ogilvy in London, her strategic leadership on Dove contributed to the success of the Dove Real Beauty Sketches campaign. The campaign won over 40 awards, including Cannes Titanium Grand Prix and Cannes Effectiveness Lions as well as the Grand Prix at the North American Effies.

Smither joins from M&C Saatchi, where she was Group Strategy Director and the strategy lead across all of CommBank’s communications. Kate has also worked with AGL, Medibank, Defence Forces, General Mills, Dove, Schweppes, the AFL, Cricket Australia and Cadbury in Australia and overseas.

Smither said of her appointment: “I am thrilled to join Michael and the team at Saatchi & Saatchi. They live and breathe a creative commitment to their clients’ businesses that is exceptional. For a planner the chance to work on great brands with a brilliant team was just too good to pass up.”

Saatchi & Saatchi CEO, Michael Rebelo, said:“It’s genuinely exciting to have someone of Kate’s world-class strategic pedigree join our team. She is a proven strategic leader who is passionate about creativity that solves client’s business problems. Her international and Australian experience will be a great source of insight for our clients and importantly the chemistry fit with our culture is spot on.”

 

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By Charmaine Andrew
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I commenced my career in advertising over 15 years ago via the Communications Council University Graduate Program at Clemenger BBDO, Sydney. Over the years, I’ve gained experience working across major international clients such as Pepsi, Lion Nathan, Mars, McDonald’s, P&G and General Mills. I’ve worked with some wonderful people across many countries. During my time in London at AMV BBDO as European Account Director on Mars I was responsible for running business across 27 markets. It was exciting managing campaigns across numerous markets that have both cultural and language differences. The creative product and campaign results achieved made all the trips to Paris and Germany and Prague and Russia etc. worth it ! I’m proud to have been part of teams that have won a number of industry awards such as a Gold AFA Effectiveness Award for Hahn Premium Light at Clem’s and Cannes awards for McDonald’s “Inner-Child” and “Cheeseburger – Life” at Leo Burnett and "Sounds Italian" for Capi at Saatchi & Saatchi . Right now, in my role as New Business Director at Saatchi & Saatchi Australia I’m responsible for facilitating and transitioning new agency business and training people on how to run a New Business Machine. I’m excited about the part I can play in growing and shaping both Clients’ businesses and our own.

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