Saatchi & Saatchi’s latest campaign for Toyota Hilux will launch on Saturday.
Directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable driver and shows what it takes to be worthy of the Unbreakable Hilux.
https://www.youtube.com/watch?v=aVdvdG0jcv8
Saatchi & Saatchi ECD Mike Spirkovski stated: “For decades Hilux has firmly held the flag for being ‘unbreakable’ and is seen as the pinnacle by many of the hardest-working blokes across the country. We simply wanted to highlight that our Unbreakable Hilux deserves an equally unbreakable driver. Nothing less.”
The campaign consists of a suite of TV spots, and will be further supported by an extensive social, outdoor and digital campaign.
Campaign Credits:
Toyota
Brad Cramb, Divisional Manager, National Marketing
Peter Hampson, Corporate Manager, Brand Management & Communications
Noni Rosengren, Manager Commercial & Brand Advertising
Lisa Sutherland, Commercial Communications Manager
Saatchi & Saatchi
Executive Creative Director – Mike Spirkovski
Creative Director– Steve Carlin
Art Director – V. Wassim Kanaan
Copywriter – Emma Lord
Executive Producer – Llew Griffiths
Producer – Greg Fyson
Executive Planning Director – Jason Lonsdale
Managing Partner – Ben Court
Senior Business Director – Amy Turnbull
Business Manager – Chelsea Lamond
Director – Tim Bullock
Executive Producer – Adrian Shapiro
Prod Co – Scoundrel
Editor – Jack Hutchings @ The Butchery
Post Production – Cutting Edge
Colourist – Ben Eagleton @ BE
Sound – Nylon Studios
Music – Level Two Music
