Saatchi & Saatchi Australia’s “Penny the Pirate” campaign for OPSM has won its 19th award, for Best In Show at the global direct marketing awards – ‘The Caples’ in New York.
The campaign also picked up gold for Launch Campaign and bronze for Mobile Marketing.
The campaign has now picked up metal at many of the major award shows such as Cannes, London International Awards, Clio, Spikes Asia, Australian Mobile and App Design, ADMA and Caples. It is also the only Australian winner at Caples and London International Awards.
“Penny the Pirate” is a free interactive children’s book and mobile app that allows parents to screen their child’s vision and determine whether they may benefit from a full eye test.
Eye health is one of the most important areas of children’s academic development, with 80% of a child’s learning coming as a result of their vision. However, it can be difficult to know whether a child might need an eye test.
Working with the University of Melbourne, Saatchi & Saatchi created a book that contained three key eye screenings and engaged Kevin Waldron, an award winning children’s author and illustrator, to create a story that would make children want to participate.
The idea has already helped many parents recognise the importance of eye health in their children and also prompted many to seek the professional assistance of an optometrist.
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Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
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Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]