Dads Become Super Heroes In Toyota’s New Campaign

Dads Become Super Heroes In Toyota’s New Campaign

Toyota Australia has released a new campaign for Toyota Camry that will run in cinemas ahead of the highly anticipated Batman vs. Superman film.

The campaign will leverage the excitement of superhero fans in the lead up to the movie with content that is contextually relevant, reminding cinema-­goers that Batman & Superman aren’t the only heroes in the room.

The film (directed by Abe Forsyth, Rabbit), celebrates the superhero-like qualities of Camry dads through the story of a dad and daughter’s trip to the beach.

Mike Spirkovski, executive creative director, said: “We took this opportunity to celebrate our Camry drivers and the little things they do each day that make them superheroes.”




Please login with linkedin to comment

Cannes Lions Healthcare Customer centric Paspaley

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]