St.George Bank is launching two new product campaigns following on from its “Start Something” re-launch campaign via Saatchi & Saatchi.
The campaign is designed to encourage people to start something for themselves whether it is to improve their personal lives or start a business.
There are two stories in the campaign featuring two products; Home Loans and Business Banking. The integrated campaigns will live across TV, interactive digital, social, POS & radio.
“As a brand positioning Start Something has the strength to inspire customers of all ages and with just a little help anything is possible. We simply dramatise how St George can help get you started,” said Mike Spirkovski, executive creative director.
Martine Jager GM marketing and customer experience added: “At St George, we love helping people into homes and helping businesses start, prosper and grow. These new commercials represent the true essence of St.George and continues our inspirational call to all Australians to Start that Something, whether it’s a first start, a fresh start, or a restart.”
ECD: Mike Spirkovski
Creative Director: Darren Borrino
Art Director: Sam Chappell
Copywriter: Dan O’Connell
Managing Partner: Toby Aldred
Senior Business Director: Josie Dadd
Account Manager: Fiona Harris
Strategic Planner: Paul Hackett
Agency Executive Producer: Kate Gooden
Production Company: Rabbit Content
Producer: Alex Hay
Edit/Post Production: Method
Music: Nylon Studios
Sound Design – Nylon Studios
Clients: Martine Jager, Lisa Ronson, Geoff Ikin, Adrian McCaffrey, Jenny Melhuish, Emma Mahon, Bella Howe, Stephanie Lloyd