St.George Bank is launching two new product campaigns following on from its “Start Something” re-launch campaign via Saatchi & Saatchi.

The campaign is designed to encourage people to start something for themselves whether it is to improve their personal lives or start a business.

There are two stories in the campaign featuring two products; Home Loans and Business Banking. The integrated campaigns will live across TV, interactive digital, social, POS & radio.

http://www.youtube.com/watch?v=3fmv2UhEs6s&list=UUOx2JfK6Eumfj81RUmnYr-g

“As a brand positioning Start Something has the strength to inspire customers of all ages and with just a little help anything is possible. We simply dramatise how St George can help get you started,” said Mike Spirkovski, executive creative director.

Martine Jager GM marketing and customer experience added: “At St George, we love helping people into homes and helping businesses start, prosper and grow. These new commercials represent the true essence of St.George and continues our inspirational call to all Australians to Start that Something, whether it’s a first start, a fresh start, or a restart.”

Credits:

ECD: Mike Spirkovski

Creative Director: Darren Borrino

Art Director: Sam Chappell

Copywriter: Dan O’Connell

Managing Partner: Toby Aldred

Senior Business Director: Josie Dadd

Account Manager: Fiona Harris

Strategic Planner: Paul Hackett

Agency Executive Producer: Kate Gooden

Production Company: Rabbit Content

Director:Abe Forsythe

Producer: Alex Hay

Edit/Post Production: Method

Music: Nylon Studios

Sound Design – Nylon Studios

Clients: Martine Jager, Lisa Ronson, Geoff Ikin, Adrian McCaffrey, Jenny Melhuish, Emma Mahon, Bella Howe, Stephanie Lloyd

Media: Mediacom