The Natural Confectionery Company, with Saatchi & Saatchi, has launched a new campaign called ‘Being a Kid Never Changes’.

The multi-channel campaign is a reminder to those raising kids to take time out to embrace innocent childhood pleasures and to create those timeless funfilled memories.

The story is told through a unique parallel point of view which brings a mother and daughter together in time as kids and enjoying the quintessential moments of growing up.

The campaign reflects the Natural Confectionery Company’s belief that the simple joys of childhood – the freedom, the innocence and sense of possibility – are truly precious and gone before we know it.

The Natural Confectionery Company has and always will continue to make delicious fruit flavoured lollies with no artificial colours and no artificial flavours.

CREDITS  Agency: Saatchi & Saatchi Client: Mondelez Brand: The Natural Confectionery Company Executive Creative Director: Mike Spirkovski Creative Director: Mauricio Alarcon Writer: Mauricio Alarcon Associate Creative Director: Dan O’Connell Associate Creative Director Sam Chappell Senior Producer: Esme Fisher Managing Partner: Catherine Harris Senior Business Director: Luke Algar Senior Business Manager: Samantha Russo Production Company: Robber’s Dog Director: Ben Quinn Director of Photography: Lachlan Milne Editor: Bruno Barthas Post Production: Cutting Edge Colourist: Dwaine Hyde Producer: Fiona Patterson Sound: Nylon Studios Sound Designer: James Martell Music: Level Two Animation: Buck