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Reading: Saatchi & Saatchi Launch Sweet Spot For Natural Confectionery Company
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B&T > Advertising > Saatchi & Saatchi Launch Sweet Spot For Natural Confectionery Company
Advertising

Saatchi & Saatchi Launch Sweet Spot For Natural Confectionery Company

Charmaine Andrew
Published on: 3rd May 2016 at 11:29 AM
Charmaine Andrew
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The Natural Confectionery Company, with Saatchi & Saatchi, has launched a new campaign called ‘Being a Kid Never Changes’.

The multi-channel campaign is a reminder to those raising kids to take time out to embrace innocent childhood pleasures and to create those timeless funfilled memories.

The story is told through a unique parallel point of view which brings a mother and daughter together in time as kids and enjoying the quintessential moments of growing up.

https://www.youtube.com/watch?v=EXM4v3Ryd00&feature=youtu.be

The campaign reflects the Natural Confectionery Company’s belief that the simple joys of childhood – the freedom, the innocence and sense of possibility – are truly precious and gone before we know it.

The Natural Confectionery Company has and always will continue to make delicious fruit flavoured lollies with no artificial colours and no artificial flavours.

CREDITS  Agency: Saatchi & Saatchi Client: Mondelez Brand: The Natural Confectionery Company Executive Creative Director: Mike Spirkovski Creative Director: Mauricio Alarcon Writer: Mauricio Alarcon Associate Creative Director: Dan O’Connell Associate Creative Director Sam Chappell Senior Producer: Esme Fisher Managing Partner: Catherine Harris Senior Business Director: Luke Algar Senior Business Manager: Samantha Russo Production Company: Robber’s Dog Director: Ben Quinn Director of Photography: Lachlan Milne Editor: Bruno Barthas Post Production: Cutting Edge Colourist: Dwaine Hyde Producer: Fiona Patterson Sound: Nylon Studios Sound Designer: James Martell Music: Level Two Animation: Buck     

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By Charmaine Andrew
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I commenced my career in advertising over 15 years ago via the Communications Council University Graduate Program at Clemenger BBDO, Sydney. Over the years, I’ve gained experience working across major international clients such as Pepsi, Lion Nathan, Mars, McDonald’s, P&G and General Mills. I’ve worked with some wonderful people across many countries. During my time in London at AMV BBDO as European Account Director on Mars I was responsible for running business across 27 markets. It was exciting managing campaigns across numerous markets that have both cultural and language differences. The creative product and campaign results achieved made all the trips to Paris and Germany and Prague and Russia etc. worth it ! I’m proud to have been part of teams that have won a number of industry awards such as a Gold AFA Effectiveness Award for Hahn Premium Light at Clem’s and Cannes awards for McDonald’s “Inner-Child” and “Cheeseburger – Life” at Leo Burnett and "Sounds Italian" for Capi at Saatchi & Saatchi . Right now, in my role as New Business Director at Saatchi & Saatchi Australia I’m responsible for facilitating and transitioning new agency business and training people on how to run a New Business Machine. I’m excited about the part I can play in growing and shaping both Clients’ businesses and our own.

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