Saatchi & Saatchi’s ‘Unbreakable Drivers’ Recognised As One Of The Top Automobile Ads

Saatchi & Saatchi’s ‘Unbreakable Drivers’ Recognised As One Of The Top Automobile Ads

Saatchi & Saatchi Australia’s “Unbreakable Drivers” campaign for Toyota Hilux has been recognised as one of the top Automobile ads of the year at the One Show Automobile Advertising of the Year Awards.

The global awards ceremony was held at the North American International Auto Show in Detroit and “Unbreakable Drivers” awarded as one of the best ads of the year in the broadcast television category.

Directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable drivers and shows what it takes to be worthy of the Unbreakable Hilux.

The campaign consists of a suite of TV spots, and is also supported by an extensive social, outdoor and digital campaign.

Campaign Credits:


Brad Cramb, Divisional Manager, National Marketing

Peter Hampson, Corporate Manager, Brand Management & Communications

Noni Rosengren, Manager Commercial & Brand Advertising

Lisa Sutherland, Commercial Communications Manager


Saatchi & Saatchi

Executive Creative Director – Mike Spirkovski

Creative Director– Steve Carlin

Art Director – V. Wassim Kanaan

Copywriter – Emma Lord

Executive Producer – Llew Griffiths

Producer – Greg Fyson

Executive Planning Director – Jason Lonsdale

Managing Partner – Ben Court

Senior Business Director – Amy Turnbull

Business Manager – Chelsea Lamond


Director – Tim Bullock

Executive Producer – Adrian Shapiro

Prod Co – Scoundrel

Editor – Jack Hutchings @ The Butchery

Post Production – Cutting Edge

Colourist – Ben Eagleton @ BE

Sound – Nylon Studios

Music – Level Two Music


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