Oatly Spoils Your Favourite TV Shows With New Pop-Up Ad

Oatly Spoils Your Favourite TV Shows With New Pop-Up Ad
B&T Magazine
Edited by B&T Magazine



Oatly Group AB, known for their range of plant-based milks, have today announced a new interactive campaign in which 7plus viewers will get a surprise ‘spoiler’ message on their screens every time they hit pause.

The message will jokingly warn viewers they’ve enabled their TV’s “Spoiler Alert function”, going on to claim knowledge about the lead character and offering unsubstantiated insights about upcoming plot twists.

Of course, there’s no need to panic. The ‘warning’ message is just a well-disguised ad from Oatly, which is part of the company’s latest marketing offer in Australia.

The bulk of the campaign features short 10-second films featuring the product in unusual settings such as in
an underwater aquarium, and on pavement getting run over by a steamroller.

So how does this pause screen ad connected to the rest of the campaign?

“It’s not connected at all,” said art director Oskar Pernefeldt (main photo), who expressed surprise at the question. “Are
ads supposed to relate to each other?”

The ad will run for the next few weeks throughout Australia.




Please login with linkedin to comment

7plus Oatly

Latest News

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well
  • Advertising

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well

Last year, Siddarth Shrikanth published The Case for Nature: Pioneering Solutions for the Other Planetary Crisis. Catherine de Clare caught up with him at the Jaipur Literary Festival in India this year. Shrikanth currently works as a director on the Investment team at Just Climate, a sustainability-focused investment fund chaired by former US vice president Al […]