Sporting fields lay empty, basketball courts fell silent and swimming pools were left vacant in the recent 106-day lockdown. As NSW nears 80 per cent vaccination rate, Nutri-Grain celebrates the states impending return to sport by releasing a new film via Wunderman Thompson Australia.
The online film is a reminder to kids, teens, and adults, of everything they loved about their sport as they prepare to come back stronger as restrictions around the state begin to ease.
The campaign opens with, “It’s been a while between freshly cut grass and freshly cut knees.”
João Braga, the chief creative officer at Wunderman Thompson Australia, said: “My family and I arrived in Australia just over 4 months ago, which means I have barely seen any action on courts and sporting fields.
“So, I’m particularly thrilled to be celebrating this moment alongside such an iconic brand as part of its long-standing Unstoppable platform and in some way inspire the people of NSW to come back stronger.”
Dan Bitti, senior marketing manager of the breakfast category at Kellogg’s Australia, said: “Covid restrictions have tested professional athletes, but they have also put an enormous strain on the local sporting teams that are at the centre of many Australian communities.
“But much like Nutri-Grain, Australians are known for their unstoppable nature. It’s a natural alignment for our brand and just the beginning of Nutri-Grain supporting the nations comebacks, so stay tuned.”
CREDITS
Wunderman Thompson Australia
Chief creative officer: João Braga:
Creative: Laura Fairclough,
Creative: Jonti Groth,
Chief Strategy Officer: Angela Morris,
Partner: Ana Lynch
Group Engagement Lead: Laura Hawdon,
Engagement Manager: Molly McAleavey,
National head of production: Alistair Pratten,
Junior Producer: Charlotte Cuttle,
Senior Editor: Dave Wade,
Kellogg’s Australia
Senior marketing manager: Dan Bitti,
Senior brand manager: Melissa Tan,
Senior brand manager: Suzanne Blake,
Assistant brand manager: Christina Hani,
Production
Sound Studio: Rumble Studios
VO Artist: Indey Salvestro – RMK Voices
