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Reading: North Face Pranks Korean Customers With Disappearing Floor
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B&T > Marketing > North Face Pranks Korean Customers With Disappearing Floor
MarketingMedia

North Face Pranks Korean Customers With Disappearing Floor

Staff Writers
Published on: 20th October 2014 at 11:27 AM
Staff Writers
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Fans of US clothing company The North Face were forced to make a leap of faith in a marketing stunt by the brand.

When customers visited a pop-up North Face store in Korea, they felt the floor retract forcing them to scale a climbing wall.

The agency behind the marketing stunt is Innored in Seoul and the video has had more than six million views.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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