We love nothing more than a great campaign at B&T, and the TVC for British broadcaster Channel 4’s Paralympic broadcast is an absolute corker.
Titled “We’re The Superhumans”, the spot goes for almost three-and-a-half minutes and has had over six million online views since it launched six weeks ago. Check the ad out, all set to Sammy Davis Jr’s Yes I Can, here.
The ad was created by Channel 4’s in-house creative team and directed by Blink Productions’ Dougal Wilson. It features a cast of 140 disabled people – including a number of British Paralympic athletes and musicians.
Again in the UK – they Poms leaving everyone for dead, it would appear – Maltesers has launched a campaign featuring two deaf women signing over a bag of its chocolatey balls. The ad won a competition by Channel Four which lands it free advertising during the duration of the Paralympics as its prize.
Tech firm Samsung has also continued with the Olympic spots it did with British comic Jack Whitehall and has just launched a follow-up spot for the Paralympics featuring, again, featuring British athletes.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]