Elon Musk recently claimed that Twitter was seeing record user engagement and that major advertisers were returning to the platform.
However, data revealed last week that visits to Twitter’s ads portal were down 18.7 per cent year-over-year. It has been revealed that visits to Twitter from users are down, as well.
SimilarWeb has found that worldwide visits to Twitter.com were down 7.3 per cent year-over-year in March — the third straight month of decline. Twitter’s unique visitor count on the web dropped 3.3 per cent in March, as well.
On the Twitter Android app, average daily active users were down 9.8 per cent in March and monthly active users were down 8 per cent, both year-over-year. Time on site was down slightly to 10.6 minutes, from 10.7 in March 2022.
However, confirmed quitter account deactivations on the website, which peaked at 1.75 million around the time Musk assumed control of Twitter, have subsided to 1.1 million in March – actually 11 per cent lower than they were a year ago.
Musk’s claims, at least according to SimilarWeb’s research, seem to largely be baseless.
The South African businessman said that Twitter now commands more than eight billion minutes of user time per day — which was apparently a new record. However, Twitter’s management never reported on that particular metric.