Today we give you the insights into the mind of NOVA Entertainment’s group marketing manager, Leanne Glamuzina-Gibb, who openly admits her undying passion for reality TV.
Favourite campaign of all time?
That is difficult – I pay more attention to ads than content! A campaign that conjures emotion gets me every time. A few that come to mind include, Dove – Real Beauty Sketches; Qantas – Feels Like Home; and I love the highly anticipated annual Jon Lewis Christmas ad. I also admire how Coke continue to reinvent themselves and the ‘Share a Coke’ was a brilliant idea that was beautifully executed.
What’s your ultimate career goal?
My long-term goal involves growing with a forward-moving company where I can continue to learn, and contribute as much value as I can.
Favourite character in Mad Men? (if you watch it)
Other than Don of course, it would have to be Peggy! I loved watching her discover her true potential and rise up the corporate ladder in such a male dominated industry.
What’s your quirkiest attribute?
My music trivia knowledge! I can guess the year a song was released just by hearing it!
What’s your proudest career achievement?
As a marketer, you get the opportunity to launch brands and my proudest moments come from the brand launches I have been fortunate to be part of.
There are a few that come to mind from Nova 106.9 entering the Brisbane market to the launch of NOVA Entertainment (formerly dmg Radio). But the one that holds the most meaning to me would be the launch of smoothfm back in 2012. I don’t think any of us realised what the years ahead would have in store for the smooth brand but we knew we had unveiled something pretty magical.
And the most cringe worthy?
This memory is not so cringe worthy but certainly not my finest moment. I was the lucky girl who got to bury a toy in a pile of animal dung at a local zoo in Brisbane as part of a radio competition called “Catch 22”… Yep, you guessed it, the contestant had 22 minutes to find the hidden toy buried in the dung to win $5000.
What’s one thing you’d change about the industry if you could?
I love this industry which is why I have been in it for most of my adult life. If I could change anything, it would be for radio to get the recognition and advertising revenue is rightly deserves.
If you weren’t doing this job, what would you be doing?
Something that combines my three passions – people, marketing and nutrition.
Reality TV – yay or nay?