Lexus & M&C Saatchi Sydney Showcase ‘Hidden Artistry’ Exhibition At Semi Permanent

  • 'Hidden Artistry' exhibition (Semi Permanent) [1]
  • 'Hidden Artistry' exhibition (Semi Permanent) [2]
  • 'Hidden Artistry' exhibition (Semi Permanent) [3]
  • 'Hidden Artistry' exhibition (Semi Permanent) [4]
1 / 4
SHARE
THIS



To launch the new Lexus LC 500, Lexus Australia has collaborated with M&C Saatchi Sydney to create a large-scale exhibition of immersive public installations at the Semi Permanent conference at Carriageworks in Sydney.

The ‘Hidden Artistry’ exhibition explores the tradition of Japanese Takumi, which means ‘master craftsman’ in Japanese and is synonymous with exceptional attention to detail and a commitment to achieving perfection.

The exhibition invited six well-known artists of different mediums to create an immersive installation inspired by a unique design approach of the Lexus LC 500, including collaborators Toby & Pete, George Nicholas, Simone Chua & Renzo B.Larriviere, and Dion Horstmans.

M&C Saatchi executive creative director Michael Canning said:

“The Lexus approach to design has a thoughtfulness and artistry that is unique to Japanese design culture. We wanted to bring this culture to life in a way that people could experience beyond the car itself.

“Semi Permanent was the perfect platform to connect this Lexus design purpose with a broader creative community.”

Vin Naidoo, corporate manager of marketing operations and sales at Lexus Australia, said: “Lexus Australia is dedicated to design and innovation, and through our partnership with Semi Permanent and M&C Saatchi, we have commissioned six artists to interpret the hidden artistry and Takumi craftsmanship of the new Lexus LC 500.

“This new flagship coupe signals a new chapter for the Lexus brand, as we evolve beyond a luxury automotive manufacturer into a global luxury lifestyle brand that creates amazing experiences.”

Murray Bell, founder and director of Semi Permanent, said: “Our commitment to design, craftsmanship, supporting emerging talent and a vision to create amazing experiences inspired Semi Permanent to collaborate with Lexus Australia in 2017.

“We are excited to deliver this imaginative series of collaborative works in partnership with Lexus Australia on site at Carriageworks for Semi Permanent this year.”

Please login with linkedin to comment

Comedy Central Haymes Paint Lexus LC 500 Mobile Hub semi permanent

Latest News

Four Barriers To Overcome For Disruptive Innovation
  • Opinion

Four Barriers To Overcome For Disruptive Innovation

Zoe Aitken (main photo) is the head of consulting at behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In this guest post, Aitken says some of the best ideas come in dark times and, suggests, COVID maybe the excuse you need to instigate […]

Opinion

by B&T Magazine

B&T Magazine
Repco Unveils “Bringin’ The Bathurst” Campaign Via Thinkerbell
  • Campaigns

Repco Unveils “Bringin’ The Bathurst” Campaign Via Thinkerbell

With its rich heritage in motor racing, The Bathurst 1000 is finally in the hands of a brand that lives and breathes the sport. To celebrate, Repco is Bringin’ the Bathurst to absolutely everything they do. The Bathurst 1000 has always been more than a race. The iconic event at Mount Panorama is a symbol […]

The Zoo Republic &  Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion
  • Advertising
  • Marketing

The Zoo Republic & Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.

Independent Agency Indago Digital Adds Four New Clients
  • Marketing
  • Technology

Independent Agency Indago Digital Adds Four New Clients

Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]

DDB Honours Legacy Of First Copy Chief Phyllis Robinson On Her 100th Birthday
  • Marketing

DDB Honours Legacy Of First Copy Chief Phyllis Robinson On Her 100th Birthday

Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]

Make A Wish Foundation Names Mindshare New Zealand As Media Partner
  • Media

Make A Wish Foundation Names Mindshare New Zealand As Media Partner

Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]

The Australian Marks 10 Years Digital Subscription Milestone
  • Media

The Australian Marks 10 Years Digital Subscription Milestone

The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]

PodSpot Studios Expand To Sydney & Gold Coast
  • Media

PodSpot Studios Expand To Sydney & Gold Coast

PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]