Independent integrated agency JOY has been appointed by global athletic footwear brand, Brooks Running, to inspire Australians to run their path using the best gear, tools and experience available.
Following the partnership announcement, Brooks Running and JOY will work together to extend brand awareness and attract new customers to the well-established label. Over the next 12 months, JOY is tasked with highlighting the brand’s best-in-class products and their unmatched commitment to people and the planet to ensure that everyone who wants to run is welcome to run and has a place to do so.
Brooks Running specialises in manufacturing running shoes for every type of runner and various scenarios, including road, trail and distance running, and has committed to achieving net-zero carbon emissions by 2040. Earlier this year, they released Ghost 14; their first carbon neutral trainer, leading the way for their sustainability revolution.
Amelia Thackway, general manager at JOY said: “We’re excited to start celebrating the power of run with Brooks Running. Their dedication to specialised gear has been an inspiration for avid runners and the footwear industry since 1914, and we look forward to showing Aussies how their running can be enhanced with the right equipment that does its part in helping to protect the environments we enjoy running in.”
Matthew O’Callaghan, head of marketing at Brooks Running Australia, said: “One of the silver linings of the past two years has been greater awareness and appreciation of the many benefits of exercise. As life returns to ‘normal’, we want to ensure this enthusiasm for being active is maintained and use the opportunity to take the Brooks brand to the next level.
“We’re confident JOY’s experienced team, with a strong pedigree in brand, media strategy and executional planning will enable us to achieve this.”
