Jimmy Brings has appointed R/GA Australia as creative partner as they look to accelerate growth across Australia this summer.
The app-based company has an ambition to transform the way people entertain, socialise and unwind, and will work with R/GA to deliver a best-in-class experience in this field.
R/GA will be tasked with creating a new brand platform and partnering with Jimmy Brings to execute it across their entire customer experience as part of their summer campaign.
“Over the last few years, we’ve continuously proven ourselves to be a disruptor in the liquor industry. People more than ever are shifting their purchasing behaviour and Jimmy Brings is in a unique position to cater for all drinking moments this Summer. We’ve been lucky enough to find R/GA, who shares the same ambition and will further elevate our brand towards the path of being the largest on-demand retailer,” said Jamie Gagliardi, Head of Marketing, Jimmy Brings.
“Jimmy Brings is a true disruptor that understands the dynamics to be successful in the new economy. We are thrilled to partner with them on this key moment of growth, especially at a time like this when changing customer behaviours towards e-commerce provide so many opportunities for progressive brands,” said Michael Titshall, VP, Managing Director, R/GA Australia.
“Throughout the pitch process it was clear they were an ambitious team, intent on continuing to challenge the category; a journey we are pleased to join them on,” he added.
Jimmy Brings joins a roster of clients which includes Nike, Google, Toyota, Slack, among others.
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