Indie Brand & Strategy Agency The Edison Agency Promotes Steve Wren To Business Director

Indie Brand & Strategy Agency The Edison Agency Promotes Steve Wren To Business Director

Independent brand strategy and design agency The Edison Agency has announced the promotion of Steve Wren (lead image) from group account director into the newly created business director role.

As business director, Wren will work to find and convert new opportunities that strive to have a positive impact for current clients, and the people and consumers they serve.

This newly created role, working closely with both the general manager Michael Tsapazi, and agency founder Amber Bonney, will see Wren continue to lead the overall relationships from client servicing, partnerships approach, integrated product development and innovation to team management.

On the new position, Wren said: “It’s been a great and exciting learning curve coming from the world of advertising and media to a more single minded brand strategy role – and the amazing work and client retention the team have delivered across blue chip FMCG and indie startups alike is testament to our ‘Design for Good’ approach.”“This role is reflective of the business’s ambition to push forward with new client-lead solutions, and truly integrate The Edison Agency as the expert branding extension to the client/management teams.”

This role is focused on driving innovation, new models across a variety of client portfolios and industry sectors from property to FMCG, and therefore Wren will be responsible for leading planning, strategy development, client profitability, client organic revenue growth and ensuring the account management team deliver faultless brand execution across established and new to market programs.

In 2022 The Edison Agency were listed on the AFR Fast 100 Startup at No. 82, as the agency grows and evolves so does the pace of our client’s business changes, we will be looking to this new role help facilitate and guide this change with our current and future clients to create lasting partnerships and maximum social purpose impact.

In striving for B Corp Certification, as a purpose led for-profit business model, Edison are working hard to create positive change across all areas of the business with the FY22 year seeing the business over achieve on it’s financial targets, achieving a 3.5 per cent commitment of total revenue to Design for Good initiatives including cash donations, pro-bono and low-bono programs and investment in mentoring and education of people in the creative industry.




Please login with linkedin to comment

The Edison Agency

Latest News

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science
  • Advertising

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science

Omnicom’s bespoke media agency Foundation Australia will soon retire its brand and operate under the Hearts & Science banner. Hearts & Science has grown its agency proposition in this market by appointing Liz Wigmore as managing director. Omnicom Media Group is folding the whole Foundation Australia team – which numbers in the dozens – and […]

Mark Tompkins Adds Creative Power To Enthral
  • Advertising

Mark Tompkins Adds Creative Power To Enthral

Storytelling agency Enthral has bolstered its creative offering with the addition of Creative Director Mark Tompkins. Tompkins joins the agency with more than 20 years of experience and a who’s who of agencies in Australia and London on his CV, including TBWA, DDB, Clemenger and Ogilvy. Until now, all of Enthral’s creative work has relied […]