How Cashrewards Delivers High Returns With “Near-Zero” Risk

Rising costs. ‘Stagflation’. Surging interest rates. Iceberg lettuce making headlines. From the petrol pump to the price of groceries, virtually all economic indicators look bleak.
How retailers fare in these challenging times will vary according to business size and industry. But most brands will find themselves grappling with the dual difficulties of reduced consumer spending and as a flow-on effect, the increased pressure on marketing budgets.
That’s where Cashrewards comes in.
This month, Cashrewards released the findings of a commissioned Forrester Consulting Total Economic Impact™ (TEI) study which found that using Cashrewards in the marketing chain can deliver significant returns while offering ‘near-zero’ risk to retailers.
That’s because Cashrewards offers a pay-on-performance model, where brands only pay when a conversion occurs – meaning there is zero wasted advertising spend. This in turn makes it the perfect solution for marketers during a challenging economic environment.
The Forrester study also found that Cashrewards offered a 14:1 return on ad spend (ROAS).
Sally Marsden, head of B2B marketing at Cashrewards, said: “We’ve always known that our ROI and ROAS metrics are impressive for our brand partners, so it’s reassuring to see an independent study built on a composite model confirm this.
“Marketing investment is always going to be finite, so brands need certainty that the money they invest will deliver a return.”
How can Cashrewards work for your business?
Cashrewards is Australia’s largest cash back program, with more than 1.4 million members and more than 2000 partners, including Apple, Myer, Liquorland and Target.
Cashrewards works with brands to create a cash back offer, then promotes that offer to a network of more than 1.4 million customers. This drives customer acquisition and revenue for the brand.
And the revenue generated can be significant.
Earlier this year, Cashrewards commissioned global research firm Forrester Consulting to take an in-depth look into the benefits businesses receive by partnering with Cashrewards. Forrester interviewed four key decision-makers across leading Australian and global retail brands and aggregated their experiences with Cashrewards into that of a single, composite organisation.
The results revealed that (in aggregate) partnering with Cashrewards delivered these organisations:
- A return on ad (ROAS) spend of 14 to 1.
- A total benefit of A$74.6m over three years versus costs of A$12.1m, leading to an ROI of 514 per cent.
- $14.5m increase in incremental revenue among new customers.
- $11.5m increase in incremental revenue among existing customers.
- $48.5m increase in revenue when marketing spend was redirected from former marketing avenues to Cashrewards.
“Performance and ROI are key to our success,” commented one of the retail brands interviewed by Forrester. “That’s why I chose Cashrewards. They are the biggest, and they are Australian.”
Among the brands interviewed by Forrester was a multinational technology company founded in the US. Their digital marketing and technology manager said: “Cashrewards is the top player in the market and we see sizeable performance from them. It made sense to partner and engage with them.”
These results are supported by observations from other brands not interviewed for the study. For example, Lancome recently partnered with Cashrewards who ran promotional activities and saw a 50 per cent increase in revenue via the Cashrewards channel in Q4 of 2021 as a result, as well as a 50 per cent lift in average order value.
Kahla Spooner, Lancôme’s digital brand manager, said: Cashrewards has been a pivotal partner.
“Through their premium placements, Lancôme has been able to deliver exceptional revenue outcomes.”
High return, low effort
Nicole Bardsley, Cashrewards CMO, believes that Cashrewards’ success comes down to Australians’ enthusiasm for value.
“Australians have a real affinity with earning and saving,” said Bardsley. “We are living in the era of a savvy, value-conscious shopper who knows how to thoroughly research their options before making a purchase.
“With Australian confidence levels dropping and the increasing worries about the cost of living, Aussie shoppers will become even more offer and savings focussed.”
As well as enabling retailers to reach these customers, Cashrewards also offers retailers a simple, client-centric service.
“We’re really well suited to brands that want a high return and low effort – we make things really easy,” continued Bardsley.
Bespoke campaigns
Cashrewards has its own in-house creative agency which creates highly targeted, multi-channel bespoke campaigns to meet clients’ objectives, whether that’s increased average order value, customer acquisition or incremental revenue.
That means that while Cashrewards might create an influencer marketing campaign, supported by access to Cashrewards’ extensive database for one brand, it might create a bespoke omnichannel campaign, running in-store and online, for another.
Interviewed decision-makers in the Forrester study observed that running campaigns with Cashrewards was “fast and easy” for brands, saying “interviewees noted that Cashrewards was accommodating with new campaign strategies.”
The study also highlighted another benefit of working with Cashrewards: better brand alignment. This is because brands have the opportunity to work directly with Cashrewards (or through third parties like agencies) on the messaging and tone of voice of campaigns, as well as the channels they operate in.
The Forrester study also observed that brands that work with Cashrewards benefit from up-to-the-minute market insights. “Being Australian owned and run, and as one of the largest cashback programs in Australia, Cashrewards has a strong understanding of the market their merchants operate in. Merchants benefit from effective campaign mechanisms recommended by Cashrewards,” the study pointed out.
Pay-on-performance marketing
But the core benefit identified by the study was more efficient marketing expenditure.
“Prior to using Cashrewards, interviewees relied on a mix of traditional and digital marketing. This included display ads based on cost per thousand pricing models, which historically had low return on advertising spend,” noted the study.
By comparison, Cashrewards delivered a 14:1 ROAS and a three-year 514 per cent return on investment (ROI).
Marsden said that, following the release of the Forrester study, there has never been a better time to partner with Cashrewards: “The current economic times and uncertainty presents businesses with an opportunity to play into new shopping habits, in particular for customers who will be forced to make smarter purchasing decisions.
“And as Cashrewards operates on a pure performance basis, there’s zero wasted reach.”
Please login with linkedin to comment
cashrewardsLatest News

Sunday TV Ratings: Tommy Little Makes X-Rated Joke On The Hundred With Andy Lee Christmas Special
If there was ever a time to give up on life & revert solely to the couch, it has to be the coming six weeks of summer.

The Clock Is Ticking On Cannes In Cairns Super Early Bird Tickets
As we know, the early bird gets the worm. That said, had the worm stayed in bed, he wouldn't have become breakfast.

B&T’s Campaign Of The Month November 2023 – Innocean’s Powerful White Ribbon Work
The B&T brains trust has got together to award November's ad of the month. And trust us, there ain't a heap of brains.

X Adds 10 Million Users In A Week & Reinstates Conspiracy Theorist Account
In possibly further confirmation that there's no such thing as bad press comes news of Twitter's audience booty.

Samsonite Proves Its “Seriously Tough” In New Campaign From TRP
Why does B&T feel that Schapelle Corby would be the perfect brand ambassador for Samsonite travel luggage.

Industry Endorses New Nielsen Solution To Total TV & Cross-Platform Measurement Delivery
Are TV numbers your thing? Then mark this a must-read. However, B&T's not excluding radio or outdoor people either.

“Not Often I See One Of These In The Wild” – Adam Ferrier Praises Amazon’s Christmassy OOH
Here's a fun bus stop activation from the guys at Amazon. B&T can confirm that Jeff didn't catch said bus.

Greenpeace Mauls Unilever’s Dove Over Terrifying Use Of Plastics
Global soap brand asked to clean up its act. Yes, that's about the best play on words you're going to get today.

Reports: Police DID Receive Allegations Against Alan Jones
You can now add Alan Jones to both Bruce Lehrmann & Ben Roberts-Smith for dreadful stories that just won't go away.

UNE Launches School Leaver Campaign Via Engine Group
Is 2024 the year of the "brilliant new you"? This uni ad could resonate, as could a pack of Schwarzkopf hair dye.

Morgan Stanley: Retail Media Will Steal $1.1b From Aussie Media Owners
Work in traditional media? Had a really shit 2023? Feel the knife twist a little more with this latest ad spend data.

Yes, It’s Ronan Keating! Yes, It’s A Funny Christmas Beer Ad!
Yes, we're breaking B&T's editorial charter today as we overrule "rule four, chapter 13 - never let Ronan Keating sing."

Eagle Eye’s Jonathan Reeve On How Retail Marketers Can Use Technology To Transform Christmas
Hoping to squeeze that extra dollar out of your Christmas customer? Put the wring into the cha-ching with this news.

Gumtree Appoints G Squared To Drive Search
Gumtree appoints G Squared to drive search. And that's despite the "no hawkers or canvassers" sign on the front door.

“Maybe Stop Having More Kids With People You Just Met” – Tammy Hembrow Roasted By Followers After Announcing Engagement
Think the daily news cycle is slowing down pre-Christmas? Confirm it with this D-grade celeb rubbish.

New Business Wins For We Scout
Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%
Latest dentsu report looks promising for global ad spends overall. It's looking far less promising for Alan Jones.

JOLT Partners With Polestar On New Campaign Debunking “Range Anxiety”
EV charging station JOLT unveils "range anxiety" campaign. Yet, nothing on EV owners boring everyone to death.

Zenith Wins Superloop’s Media
The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Acast Total Payout To Podcasters Surpasses $30M
Yes, AI's been grabbing all the headlines over the past 12 months, but read on as podcasting says "hold my beer".

Doritos Champions Infamous Orange Dust In New Campaign Via VaynerMedia, TRIO & Mango Communications
There's three absolute givens at any B&T bash - the Jatz, the Dorito and the fruity lexia.

Alan Jones Threatens To Sue Nine Papers Over Indecent Assault Allegations
Why does B&T get the feeling that Alan might actually enjoy a stint in an all-male prison?

Adobe: Calming Rhythms, Nostalgia & Wonder & Joy Set To Dominate Creativity
Be first to read the Adobe Creative Trends 2024 Report here. And there's sparse news for fans of the knickerbocker.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

Tennis Bad Boy Nick Kyrgios To Create New Athlete Content On OnlyFans
Tennis brat takes time off from embarrassing the nation to reveal new social media initiative.

Before Adland: The Media Store’s Sam Cousin’s Journey From Parisienne Nanny To Chief Strategy Officer
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.

Thursday TV Ratings: Seven’s Big Bash Debuts To Sluggish 318K
The fact that it's December, meteorologically confirms summer is officially here. Cricket just gives it a nudge along.

Spotify CFO Walks As Problems Grow For Streaming Giant
Spotify CFO heads for the Spotify exits. Has requested "Don't You Forget About Me" as preferred leaving song.

TV Reporter Gives Withering Takedown After Being Fat Shamed Live On Air
Haven't yelled "you go, girl" for some time now? Clear the throat and ready the fist pumps with this overnight news.

BBC Presenter Left Red-Faced After Sticking Middle Finger Up LIVE-ON-AIR!
B&T warns this article contains gesticulations readers may find offensive. Yet, nothing you don't see driving every day.

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

Foxtel Wins Exclusive Multi-Year Rights Extension With International Cricket Boards
Are you such a weird cricket tragic you even watch games when NOT played in Australia? Foxtel has exciting news for you.

News Corp Launches One-Off Taylor Swift Mag Ahead Of Aussie Tour
Thought we'd reached peak Tay Tay overload? News Corp declares "f@ck that" with a new print iteration.

It’s Quiz Time: Team B&T Got 100% – Can You?
Take B&T's Friday trivia, outrageously cheat, & go into the draw to win a $100 booze voucher! Alcohol & con artistry!

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]