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B&T > Technology > Healthy Mummy Wellness Platform Launches After Distressing Survey Results
Technology

Healthy Mummy Wellness Platform Launches After Distressing Survey Results

Marlene Richardson
Published on: 19th July 2022 at 2:18 PM
Marlene Richardson
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The motherlode of organising children, partners and work following months of home-schooling has taken its toll on the nation’s mental health, with startling new survey from The Healthy Mummy showing that 92 per cent of Australian mothers suffer stress and 80 per cent suffer from anxiety.

This new wellness platform program has been developed in response to these survey findings, which uncovered the top stress drivers for mothers include life overload (27 per cent), finances (22 per cent), family (15 per cent) and health (13 per cent).

The most shocking finding of the survey of more than 3000 mothers is that 34 per cent do not seek professional help for depression or anxiety, usually because they are time-poor and do not prioritise their wellbeing.

An easy-to-access, available-all-hours app, website and social platform like Healthy Mummy Wellness will be a useful tool for busy mothers trying to snatch the knowledge and time to juggle it all.

Healthy Mummy Wellness offers targeted support to deal with anxiety sleep, pre-menstrual tension, menopause and positive thinking.

Healthy Mummy founder Rhian Allen (pictured) said: “This is a game changing program, taking a 360 degree, holistic approach to wellbeing with everything from podcasts, content, programs and breathing.

“There’s nothing about weight loss or calories, but lots of detail around nutrition and functional food and how to prepare meals that nourish the body and wellbeing.”

The program has been developed by a field of family wellbeing experts, which also includes ways for mothers to help navigate the mental wellbeing of their children.

“This is going to transform the mental wellbeing of so many mums and families out there. It will be a huge support mechanism after a time of great stress and upheaval,” Allen added.

The NSW 2022-23 Budget Women’s Opportunity Statement recognised that women’s post-natal health and menopausal health needs require more funding.

“Healthy Mummy Wellness is determined to help bridge the gap for women needing support to put more balance, health and wellbeing in their families lives,” Allen concluded.

Healthy Mummy Wellness is available as an app from the App Store and Google Play.

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TAGGED: The Healthy Mummy
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By Marlene Richardson
With a career spanning over 20 years, Marlene Richardson has built a solid reputation as a PR specialist in the entertainment, magazine publishing and events industries. Starting out in the music industry Marlene spent over a decade honing her PR and talent relations skills at BMG and Universal Music. During this time as the head of publicity Marlene handled the PR for some of the biggest local and international recording and touring artists including U2, Sting, Kiss, Elton John, Powderfinger and Bon Jovi. In 2003 Marlene left Universal Music to join magazine publisher Emap as their Senior publicist. At Emap Marlene directed the PR for both FHM and New Woman as well as being instrumental in the highly successful launch of Zoo Weekly an driving the PR for their signature campaigns for FHM's 100 Sexiest Women in the World, Girl Next Door and New Woman magazines annual beauty awards. Established by Marlene in 2008, GasbagPR delivers expert services tailored to the clients needs offering a complete end-to-end PR solution from strategy to implementation and evaluation. GasbagPR launched with high profile PR campaigns for the first Top Gear Live tour, CLEO's Bachelor Of The Year and ACP magazines flagship events, 30 Days of Fashion and Beauty, 30 Days of Health & Wellbeing and Home, Food & Wine Weekend. Over the last six years, GasbagPR, has delivered highly successful PR campaigns for the launches of NewsLifeMedia's Taste Magazine, Rolling Stone magazine (relaunch), MAXMEDIALAB, The Original Dolly Model Search competition (relaunch) and Foxtel's award winning FX Channel for which the PR campaign received an ASTRA nomination. Other clients include the critically acclaimed Spiegelworld production EMPIRE, Top Gear Festival, News Corp Australia's business events, Global Food Forum and Australia in China's Century presented by The Australian, ASP World Surfing Awards, The CEO Magazine Executive of the Year Awards.

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