Marlene Richardson

With a career spanning over 20 years, Marlene Richardson has built a solid reputation as a PR specialist in the entertainment, magazine publishing and events industries. Starting out in the music industry Marlene spent over a decade honing her PR and talent relations skills at BMG and Universal Music. During this time as the head of publicity Marlene handled the PR for some of the biggest local and international recording and touring artists including U2, Sting, Kiss, Elton John, Powderfinger and Bon Jovi. In 2003 Marlene left Universal Music to join magazine publisher Emap as their Senior publicist. At Emap Marlene directed the PR for both FHM and New Woman as well as being instrumental in the highly successful launch of Zoo Weekly an driving the PR for their signature campaigns for FHM's 100 Sexiest Women in the World, Girl Next Door and New Woman magazines annual beauty awards. Established by Marlene in 2008, GasbagPR delivers expert services tailored to the clients needs offering a complete end-to-end PR solution from strategy to implementation and evaluation. GasbagPR launched with high profile PR campaigns for the first Top Gear Live tour, CLEO's Bachelor Of The Year and ACP magazines flagship events, 30 Days of Fashion and Beauty, 30 Days of Health & Wellbeing and Home, Food & Wine Weekend. Over the last six years, GasbagPR, has delivered highly successful PR campaigns for the launches of NewsLifeMedia's Taste Magazine, Rolling Stone magazine (relaunch), MAXMEDIALAB, The Original Dolly Model Search competition (relaunch) and Foxtel's award winning FX Channel for which the PR campaign received an ASTRA nomination. Other clients include the critically acclaimed Spiegelworld production EMPIRE, Top Gear Festival, News Corp Australia's business events, Global Food Forum and Australia in China's Century presented by The Australian, ASP World Surfing Awards, The CEO Magazine Executive of the Year Awards.
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