The Healthy Mummy Announces Partnerships With Priceline Pharmacy & Optus

The Healthy Mummy Announces Partnerships With Priceline Pharmacy & Optus
Marlene Richardson
By Marlene Richardson



The Healthy Mummy has announced two exciting new partnerships with Priceline and Optus aiming to help grow the brand.

Priceline has become the exclusive bricks and mortar retailer for its popular range of health and nutritional products.

While, Optus has partnered with The Healthy Mummy to create a series of fast, fun, family-friendly workouts, accessible through OS Fitness, available on the Optus Sports site and app, and on the Healthy Mummy site and app.

The newly launched Healthy Mummy content showcases instructors leading kids and their parents through exercises that keep kids engaged for no more than 10 minutes – a perfect addition for remote learning during the lockdown.

For more than a decade, The Healthy Mummy has been empowering mums and their families around the world to live healthier lives by offering tools and support such as The Healthy Mummy app and challenges, alongside a comprehensive product range.

Each product in the range has been created by experts to help Aussies maintain a balanced and nutritionally rich diet.

Priceline customers will have access to The Healthy Mummy’s bestselling range including premium smoothies and supplements, kids smoothies, and a newly launched nutrition range for men, The Healthy Man Meal Replacement. Customers can also enjoy a special range of smoothie sizes that will be only available through Priceline.

The Healthy Mummy founder and CEO, Rhian Allen, said: “We’ve listened to our customers’ requests to purchase our products in-store and this is a wonderful opportunity to provide them with greater access.

“We’re also excited to introduce new customers to our bestselling products which support the whole family: from pregnancy and breastfeeding products through to healthy weight loss shakes, smoothies for children and even a newly launched nutrition range for men.”

Priceline Pharmacy, general manager, Andrew Vidler, said: “We love that The Healthy Mummy was created to support women, in particular busy mums.

“At Priceline, we’re all about empowering Aussies to live their healthiest lives and letting mums know we’ve got their back. This range is about doing that in a realistic and holistic way.”

In addition to the launch of the new products, Priceline’s 7 million Sister Club loyalty program members will be offered additional reward points and a free 30-day trial of The Healthy Mummy app, which features healthy recipes, fitness workouts and a new wellbeing program.

Anshika Grover, director of innovation strategy and connected health at Optus.“We are so pleased to partner with The Healthy Mummy and to promote home fitness content that is fun and accessible for the whole family, with more than 50 workouts available,”

“Family fitness is so important, not just for physical health but for mental health too.

“This partnership is a great opportunity for Optus to team up with a trusted leader in the health and fitness space with a shared mission in helping families to adopt healthy habits relating to fitness at home.

“This new partnership with Optus and OS Fitness gives people the chance to do easy 10-minute workouts to keep the whole family fit and active.”

The Healthy Mummy will be available from mid-September in 470+ Priceline and Priceline Pharmacy stores across Australia and online.




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