B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • NRL
  • Anthony Albanese
  • WPP
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • State of Origin
  • Spotlight on Sponsors
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Olympic Champ Elka Whalan Launches Online Platform, QueenHood
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Olympic Champ Elka Whalan Launches Online Platform, QueenHood
Media

Olympic Champ Elka Whalan Launches Online Platform, QueenHood

Marlene Richardson
Published on: 7th September 2016 at 12:10 PM
Marlene Richardson
Share
3 Min Read
SHARE

Olympian, wife, mother and television personality Elka Whalan has launched her new website and online forum called QueenHood, to bring women together, to encourage, unite, empower, uplift and support each another in life, work and play.

QueenHood goes live today and will feature a series of short, real, inspiring and funny articles written by Aussie mums, hard-working women and other well-known Australian women. They will cover That Mum (Motherhood), Work It (Working Woman), She’s Got That Look (Style) and Bust a Move (Health & Wellness).

The Work It pillar features a regular Q&A and asks some well-known women ‘What’s one thing you’ve never revealed until now? One of QueenHood’s first guests, news reporter and journalist, Amelia Adams opens up about her epilepsy and why she moved closer to work.

Elka Whalan said starting QueenHood came to her many years ago having always longed to encourage and lift people up.

“Women became a natural gravitation after becoming a mother, juggling it all and embracing the incredible talents and gifts we all have. We all have amazing women around us, women who inspire, encourage, support, tell the truth when needed and above all don’t judge.

“I want QueenHood to be a place where all Australian women can enjoy this kind of wisdom. I feel passionately that it’s time we stop comparing, share more knowledge, lift one-another up and practice more self-care and that’s what QueenHood is about, moving forward in a positive way together and stronger.

“I look forward to sharing positive articles, clips and events, and content that is both intimate and entertaining.”

QueenHood’s first event ‘Work It’, for the working wonder woman, will be held on Tuesday 27 September at Sydney’s Royal Hotel Paddington with three successful working women we all know and love; Author and TV personality Jessica Rowe, Sunrise host Edwina Bartholomew and CEO and Founder of Thrive PR Leilani Abels.

“It’s time we stop comparing, share more knowledge, lift one-another up and practice more self-care and that’s what QueenHood is about, moving forward in a positive way together and stronger,” said Elka Whalan.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
By Marlene Richardson
With a career spanning over 20 years, Marlene Richardson has built a solid reputation as a PR specialist in the entertainment, magazine publishing and events industries. Starting out in the music industry Marlene spent over a decade honing her PR and talent relations skills at BMG and Universal Music. During this time as the head of publicity Marlene handled the PR for some of the biggest local and international recording and touring artists including U2, Sting, Kiss, Elton John, Powderfinger and Bon Jovi. In 2003 Marlene left Universal Music to join magazine publisher Emap as their Senior publicist. At Emap Marlene directed the PR for both FHM and New Woman as well as being instrumental in the highly successful launch of Zoo Weekly an driving the PR for their signature campaigns for FHM's 100 Sexiest Women in the World, Girl Next Door and New Woman magazines annual beauty awards. Established by Marlene in 2008, GasbagPR delivers expert services tailored to the clients needs offering a complete end-to-end PR solution from strategy to implementation and evaluation. GasbagPR launched with high profile PR campaigns for the first Top Gear Live tour, CLEO's Bachelor Of The Year and ACP magazines flagship events, 30 Days of Fashion and Beauty, 30 Days of Health & Wellbeing and Home, Food & Wine Weekend. Over the last six years, GasbagPR, has delivered highly successful PR campaigns for the launches of NewsLifeMedia's Taste Magazine, Rolling Stone magazine (relaunch), MAXMEDIALAB, The Original Dolly Model Search competition (relaunch) and Foxtel's award winning FX Channel for which the PR campaign received an ASTRA nomination. Other clients include the critically acclaimed Spiegelworld production EMPIRE, Top Gear Festival, News Corp Australia's business events, Global Food Forum and Australia in China's Century presented by The Australian, ASP World Surfing Awards, The CEO Magazine Executive of the Year Awards.

Latest News

Stan Unveils Powerful Campaign To Ignite Passion Ahead Of The 2025 British & Irish Lions Tour
12/06/2025
Creative Company Supaflr Unleashes Directing Wizards Watts On The AUS/NZ Market
12/06/2025
Tubi International Boss David Salmon: ‘We’re Not Asking You To Be Completely Monogamous…But We Have The Largest Premium Content Library In Australia’ 
12/06/2025
TV Ratings (11/6/2025): 1M Tune In For Swimming Trials Finals
12/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?