Lion has unveiled a new integrated idea for Furphy, to celebrate the AFL football season, brought to life via Thinkerbell.
As AFL fans across the country are gearing up for the footy season to kick off later this month, Furphy has launched another unbelievable campaign to furphy their way into footy, with ‘The Rookie’.
The latest creative work taps into the Unbelievable platform by creating narratives that are almost too good to be true, as the sporting feats of an up-and-coming player are discussed in hushed tones by general punters and Tigers players, Nick Vlastuin & Toby Nankervis.
Lion’s head of marketing, Core Beer, Chris Allan said the new brand work encourages consumers to lean into the next generation of footy culture:
“Building on our support of a number of AFL and AFLW teams, we’re pumped to continue to instill unbelievable footy moments into culture. We are celebrating all things footy, including the odd furphy, to kick off what we hope will be an unbelievable footy season.”
Head creative tinker at Thinkerbell Sesh Moodley said: “Everyone, from the die-hard to the casual fan, has something to say about footy. Be it outlandish predictions, embellished stories, or sporting prowess gone next level. We all love to chat footy and we’re proud to be able to do it in an entertaining way here.”
Earlier this year, Furphy announced they would be pouring pints on The Front Bar TV show as the new official beer partner. Resident patrons Mick Molloy, Andy Maher and Sam Pang will continue to serve the Geelong-born ale throughout the season during episodes on Channel 7 and 7Plus.
Furphy has also made steady headway in equalising sponsorship of both women’s and men’s AFL, announcing its sponsorship of AFLW teams the Demons, the Saints, the Tigers and the Swans alongside the same clubs male AFL teams.
