Clems Sydney Launches Interactive Website Of Sydney’s ‘Tent City’

Clems Sydney Launches Interactive Website Of Sydney’s ‘Tent City’
SHARE
THIS



To help raise awareness of the plight of over 100,000 Australians sleeping rough every night, Lanz Priestley, the mayor of ‘Tent City’ and founder of homeless organisation Sydney Homeless, together with Clemenger BBDO Sydney, has launched Street-Life View, an interactive website that lets you walk through Sydney’s Tent City despite its recent removal.

Martin Place may be clear of the homeless this week, but the people of Tent City and thousands like them still need help.

The website uses technology similar to Google Street View to show the real situation on the streets, not just for Sydney-siders, but the whole country.

Most people find talking to the homeless difficult, but Street-Life View allows you to explore Tent City and not just see homelessness first-hand, but also meet the people who lived there, understand them and find out what you can do to help their cause.

Lanz Priestley from Sydney Homeless said: “Nothing’s going to change without the support of the community. We need to care about each other, and demand action from those who represent us. Sydney is a place where you shouldn’t have to fear for your safety, you shouldn’t have to go hungry, you shouldn’t have to live on the street.”

Lanz Priestley

Lanz Priestley

Over the past six months, many of Sydney’s homeless took up temporary residence in the city’s CBD to gain attention for the need many have for food and shelter in a safe community environment. This prominent reminder of the homelessness crisis has finally put the issue on the national agenda.

According to Homelessness NSW, the number of people rough sleeping in Sydney has increased by 28 per cent since 2011. A survey in February this year found 433 people were sleeping rough in the city, while crisis accommodation services were 90 per cent full.

While the government and city council fight over who’s responsible, all it takes is for decent people to act. Street-Life View aims not only to keep housing affordability on the national agenda, but also act as a rallying cry for direct action, encouraging Australians to take the issue to their local MP and demand action.

Ben Coulson, chief creative officer at Clemenger BBDO Sydney, said: “Homelessness doesn’t go away when protesters are removed from sight. Street-Life View does its bit to make sure these people are not forgotten.

“Street Life View also gives us a new way to understand more about life on the streets, and help those people out.”

Lanz Priestley sold his own home in eastern suburbs 20 years ago so he could give his own children, the eldest 47 years old, deposits to buy houses. He has been living on the streets in the financial heart of Sydney since 1991.

CREDITS

Client: Sydney Homeless

Mayor of Martin Place: Lanz Priestley

Agency: Clemenger BBDO Sydney

Chief creative officer: Ben Coulson

Head of creative technology: Brendan Forster

Head of account management: Madeleine Marsh

Account manager: Rachel McEwen

Senior copywriter: Josh Aitken

Junior copywriter: Nick Alcock

Junior art director: Taylor Green

Developers: Dale Emrose and Jay Young

Senior designer: Ivan So

Lead digital producer: Claire Bisset

Head of design: Dan Mortensen

Junior integrated designer: Megan McPhall

Senior Sound Engineer: Anthony Tieran

Photographer: Ron Woodward

Creatives: Ellen Fromm and Isabella Caruso

 

Please login with linkedin to comment

Lanz Priestley Street Life View Sydney Homeless Tent City Tribal Worldwide

Latest News

Tis’ The Season To Turn Shoppers Into Buyers
  • Opinion
  • Technology

Tis’ The Season To Turn Shoppers Into Buyers

Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]

Opinion

by B&T Magazine

B&T Magazine
Vodafone Australia To Pitch Creative
  • Advertising

Vodafone Australia To Pitch Creative

TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]

IBM CMO Jodie Sangster Departs
  • Media
  • Technology

IBM CMO Jodie Sangster Departs

IBM CMO Jodie Sangster announces departure. Has promised not to do a podcast, take up painting or open a yoga retreat.

by B&T Magazine

B&T Magazine
Westfield Launches Home Delivery Service
  • Marketing

Westfield Launches Home Delivery Service

Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]

SBS Named By AFR As One Of Australia’s Most Innovative Companies For Digital Language Services
  • Media

SBS Named By AFR As One Of Australia’s Most Innovative Companies For Digital Language Services

SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations.  Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy.  SBS provides multiplatform services in more than […]

İstanbul, Turkey - February 10, 2019: Woman using smart phone on a couch. The smart phone is an iPhone 8 displaying Twitter application.  iPhone is a touchscreen smartphone developed by Apple Inc.
  • Technology

Twitter Plays With In-Conversation Ads

Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]

ABC Relaunches Aussie Music Show The Sound For Season Three
  • Media

ABC Relaunches Aussie Music Show The Sound For Season Three

In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]

AKQA Crowned Most Innovative Media And Marketing Company By AFR
  • Marketing
  • Media

AKQA Crowned Most Innovative Media And Marketing Company By AFR

Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List.  This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category.   The Most Innovative Companies Awards were presented via a […]

Hedley Thomas Launches Investigative Podcast Shandee’s Story Via The Australian
  • Media

Hedley Thomas Launches Investigative Podcast Shandee’s Story Via The Australian

National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]

Greater Bank Claims Silver At Step Two Intranet & Digital Workplace Awards
  • Technology

Greater Bank Claims Silver At Step Two Intranet & Digital Workplace Awards

Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]

White ladders leaning on to content written bull's eye target on blue wall. Horizontal composition with copy space. Content concept.
  • Marketing
  • Media

New Research Identifies ‘Commerce Content’ As Key Revenue Driver For Brands And Publishers

Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]