The photos have been released of Australian Marketing Institute’s Winners for the 2015 Marketing Awards for Excellence to a sell-out event of 300 guests in Melbourne.
The Australian Marketing Institute Awards for Marketing Excellence are one of the most prestigious events on the Australian marketing calendar.
Started originally in 1982 as Hoover Marketing Awards the program recognises outstanding marketing. They have evolved in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing within organisations.
This year was the first time awards were judged on a national basis first before following the federation of the various states and territories. However, State winners and runners up will be celebrated at State events from November 17 until the 8th of December 2015.
The annual awards attracted 194 entries and more and 60 judges gave their time to arrive at the winners. For the first time in its 33 year history, the awards were judged nationally instead of on a state-by-state basis.
The special awards recognised:
Trinity P3 Future Leader Award
Gina Lednyak, founder, chief social media director and marketing strategist at L&A Social Media
Certified Practising Marketer of the Year Award
Caroline Patrick AMAMI CPM, head of strategic marketing solutions at Bendigo Adelaide Bank
Sir Charles McGrath Award
Launa Inman, non-executive director at Bellamy’s Australia and Commonwealth Bank
M&C Saatchi Marketing Program of the Year Award
Just For Pets Consumer Brand Launch: Tales of Triumph From An Underdog from Just For Pets & Brand Savvy
Australian Marketing Institute CEO, Lee Tonitto, said: “The Awards are distinguished by criteria that require entrants to articulate the whole marketing process from inception to measurement of result – a process that requires commitment and effort. These are the toughest marketing awards to enter and the toughest to win.”
The categories and winners are:
Brand Extension
Just For Pets Consumer Brand Launch: Tales of Triumph From An Underdog | Just For Pets & Brand Savvy
Brand Revitalisation
Making Low Prices Irresistible | Kmart & BWM Dentsu Melbourne
Consumer Insight
Play it Safe Campaign | Seqwater
Content Marketing
Wild About Whales | NSW National Parks & Wildlife Service
Corporate Social Responsibility
Emerging Aboriginal Artists, Revealed | The Hub Marketing Communications
Education
Be True To You Campaign | RMIT University
Experiential and Brand Experiences
If you Smoke your Future’s not Pretty | Queensland Health & Marketing Unit
Internal Marketing
How BOQ ‘Operationalised Love’ | Bank of Queensland & BWM Dentsu
Loyalty Programs
Know your IBM | Motivforce Marketing & Incentives
Marketing Communications (Business to Business)
Investment Heroes in Disguise | ASX & MercerBell
Marketing Communications (Business to Consumer)
#colouryoursummer | Coca-Cola South Pacific
Marketing on a Shoestring
How $1,500 delivered 306 times! | Bethanie
New Brand, Product or Service Launch
How we welcomed gluten free Australians back to Weet-Bix | BWM Dentsu & Sanitarium
Sponsorship
Sydney Sixers Sponsorship | iinet Ltd
