Integrated communications agency WE Buchan has announced the appointment of Nat Bradford as head of technology and general manager.
Bradford brings over 20 years’ experience to WE Buchan and previously ran his own consultancy in Adelaide for seven years and has also held leadership roles at Dec PR, H&K and PPR.
In his new role as general manager, Bradford will support agency operations across Sydney and Melbourne and will work closely with WE Buchan’s People & Culture Lead Kellie Stanborough on talent acquisition, retention and training.
As head of technology, Bradford will lead WE Buchan’s tech practice alongside Cristina Fletcher who is promoted to director of technology.
WE Buchan managing director Gemma Hudson said Bradford’s experience, proven track record and his respected profile in the industry will support the agency’s expansion plans.
Hudson said: “We’re seeing growth across all our practices, and to manage this efficiently, Nat has taken on a dual role as GM and head of technology.
“Our technology team itself has been going from strength to strength over the last year, including the recent promotion of Cristina Fletcher to director of technology.
“Nat’s hire will continue our momentum in the sector”.
Bradford said he was inspired to join WE Buchan because it is a successful integrated comms agency built upon talent and passion.
He said: “Every person in the agency is highly driven, and in my joint role as GM and Head of Tech I’m sitting in the middle of an agency that isn’t standing still.
“Our industry is always changing, and I’m pleased to join an agency that takes opportunity and runs with it”.
In other moves to expand and enhance the expertise of its teams, WE Buchan has appointed Samantha Eng as account director, corporate; Charlotte Wood as account director, consumer; and Marissa Zammit as senior account director, investor relations.
WE Buchan is also celebrating new client wins, including robotic process automation company UiPath; energy spend management firm Bid Energy; and knowledge management software company Knosys.
Please login with linkedin to commentwe buchan
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]