Australian Turf Club Appoints TBWA Sydney & Eleven

SHE WILL REIGN_7_RH_18032017__A0921.JPG
SHARE
THIS



The Australian Turf Club has appointed TBWA Sydney and its PR agency Eleven as its creative and communication partners.

Both agencies will be responsible for developing the overarching strategy for the Australian Turf Club and bringing it to life across the Sydney Spring Carnival and Sydney Carnival next autumn at Royal Randwick, Rosehill Gardens, Canterbury Park and Warwick Farm.

The work includes planning, creative, content, PR, influencers, events and experiential activity, with the immediate focus on the upcoming Sydney Spring Carnival.

“The Club was impressed with TBWA and Eleven’s commitment to driving commercial and communication change through the power of culture and the opportunity that presents in strengthening Racing in Sydney,” Darren Pearce, CEO, Australian Turf Club said.

“A day at the track is one of Australia’s great pastimes and we look forward to cementing that with our existing and new audiences as we head towards 10 exciting weeks of the Sydney Spring Carnival and beyond,” Pearce continued.

“Nothing comes close to the excitement and glamour of a day at the races. We can’t wait to capture that in a big organising idea for the Australian Turf Club,” said Paul Bradbury CEO TBWA Australia and New Zealand.

TBWA Sydney and Eleven commence work immediately on the Australian Turf Club

Please login with linkedin to comment

cornwall media play TBWA Sydney

Latest News

Change Your Plans. Your Audience Already Did
  • Opinion

Change Your Plans. Your Audience Already Did

Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]

Opinion

by B&T Magazine

B&T Magazine
The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Do you love to prank call your competitors in a phoney Turkmenistan accent? Well, there's some top tips here for you.

Opinion

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.