Aussies Should Have Access To Online Content Wherever, Whenever: Productivity Commission

girl with a laptop sitting on newspapers
SHARE
THIS



A new report from the Productivity Commission claims Aussie audiences should have access to TV shows and movies online when they want, and from wherever they want.

The report makes reference to the message which most of us would be familiar with, that pops up on YouTube and the like saying, “This isn’t available in your region”.

In its final report on the nation’s intellectual property system, the commission said the Federal Government has an obligation to intervene and should not deem consumers who have found ways of getting around the practice of blocking overseas content as having breached Australia’s copyright system.

“The use of ‘geoblocking’ technology is pervasive, and frequently results in Australian consumers being offered a lower level of digital service at a higher price than in overseas markets,” the report said.

“Studies show Australian consumers systematically pay higher prices for professional software, music, games and ebooks than consumers in comparable overseas markets.

“While some digital-savvy consumers are able to avoid these costs, most pay inflated prices for lower-standard services and some will ultimately infringe.”

A number of Australian media outlets have made submissions to the commission that argue for the status quo to remain, including the ABC, which stated it relied on geographic limitations to “acquire material and to sell its own content throughout the world”.

Free TV Australia was also in the ‘against’ party when it comes to the report, arguing any changes would impact the ability for content providers in Australia to reinvest in a local industry.

Per the ABC, Foxtel also raised concerns, arguing the Productivity Commission had not considered the “very serious ramifications” that lifting geoblocking restrictions would have on “Australia’s production industry and Australia’s creative life and culture”.

The Government has now opened up the report to the public, taking submissions and consultations ahead of delivering a response on its recommendations mid next year.

Please login with linkedin to comment

Advertising Standards Bureau ces productivity commission RadiumOne

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.